地理科学 ›› 2015, Vol. 35 ›› Issue (6): 717-724.doi: 10.13249/j.cnki.sgs.2015.06.717

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中国旅游微博空间分布格局及影响因素——以新浪旅游微博为例

刘大均(), 胡静(), 程绍文, 陈君子, 张琪   

  1. 华中师范大学城市与环境科学学院,中国旅游研究院武汉分院,湖北 武汉 430079
  • 收稿日期:2014-01-20 修回日期:2014-04-15 出版日期:2015-06-20 发布日期:2015-06-20
  • 作者简介:

    作者简介:刘大均(1986-),男,四川达州人,博士研究生,主要从事旅游资源与环境、旅游与区域发展研究。E-mail:dajunliu2010@163.com

  • 基金资助:
    教育部哲学社会科学发展报告项目(11JBGP041)资助

Spatial Pattern and Influencing Factors of Tourism Micro-blogs in China: A Case of Tourism Sina Micro-blogs

Da-jun LIU(), Jing HU(), Shao-wen CHENG, Jun-zi CHEN, Qi ZHANG   

  1. Wuhan Branch of China Tourism Academy,The College of Urban and Environmental Science, Central China Normal University,Wuhan, Hubei 430079, China
  • Received:2014-01-20 Revised:2014-04-15 Online:2015-06-20 Published:2015-06-20

摘要:

运用空间分析法、位序-规模法则、多元回归等方法,对中国旅游微博的空间分布格局进行分析,并揭示旅游微博空间分布的影响因素。研究表明:① 中国旅游微博以政府旅游微博为主体,旅游专业网站微博为重要补充,旅游景区、旅游协会微博所占比重较小。② 旅游微博东密西疏的梯度分布格局较为突出,省际分布集中性强,且大多分布在人口规模大、行政级别高的城市。③ 旅游微博规模分布满足齐夫法则,双分形结构明显,但不同类型旅游微博规模等级结构以及发育程度差异较大。④ 旅游微博空间分布受人口规模、信息化程度、旅游资源禀赋等因素的综合影响,不同类型旅游微博空间分布的影响因素表现出一定的差异性。

关键词: 旅游微博, 空间格局, 新浪旅游微博, 中国

Abstract:

Tourism micro-blogs, an increasingly important tool for tourists to acquire information, also play a pivotal role in promoting tourism marketing for tourist sectors and enterprises, which are of great social and economical values. Compared with traditional tourist websites, tourism micro-blogs can be more informative, interactive and convenient. Therefore, a study of spatial distribution of tourism micro-blogs not only uncovers the spatial distributing law, but also has a profound significance to the betterment of their structure, spatial distribution and on-line tourism information. Recently, however, in academia little attention has been paid to tourism micro-blogs, even there are few qualitative researches in traditional ways, the study has still remained in the infancy. In view of this, the study is to explore the distribution rules and its influencing factors in a perspective of geographic space, with an aim to further study its content and direction, to uncover its spatial distributing rules and to provide a sound basis for the advancement of tourism information and service. By means of using a comprehensive method of Spatial Analysis, Zipf theory, Multiple Regression, the study reveals the influencing factors on the basis of the analysis of its spatial pattern. The results are as follows: Firstly, in China, there are two main tourism micro-blogs: the government tourism micro-blogs in dominance, and the ones on the professional websites as complementation. But beyond all that, the tourism micro-blogs of tourist attractions and tourism associations constitute little proportion and remain to be further strengthened. Secondly, significant regional difference can be shown in spatial distribution of tourism micro-blogs. The density in East China, such as Beijing, Shandong, Shanghai, Jiangsu and Zhejiang, is much larger than that in West China. Moreover, the majority of tourism micro-blogs tends to be distributed in comparatively higher-level cities, and different types of micro-blogs have the same characteristics of centralized concentration. Thirdly, the distribution of tourism micro-blogs obeys to the Zipf principle, showing obvious double fractal structure. The state of development is far from ideal, which falls into two differential levels, and there is still a long way to go for the cause of the disharmony in its degree, scale and structure. Lastly, the spatial distribution of tourism micro-blogs is an integrated effect of population size, informatization degree and tourism resources. Because of the diversity in users and functions, the influencing factors of spatial distribution of different kinds of micro-blogs do have certain difference, and so does the same influencing factor to different kinds of tourism micro-blogs.

Key words: tourism micro-blogs, spatial pattern, Sina tourism micro-blogs, China

中图分类号: 

  • F590