SCIENTIA GEOGRAPHICA SINICA ›› 2011, Vol. 31 ›› Issue (1): 74-80.doi: 10.13249/j.cnki.sgs.2011.01.74

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Provincial Differences of Inbound Tourists' Shopping Expenditure in China and the Influencing Factors —Based on A Panel Data Model

DAI Shan-shan, TANG Zhou-yuan, XU Hong-gang   

  1. School of Tourism, Sun Yat-sen University, Guangzhou, Guangdong, 510275, China
  • Received:2010-03-05 Revised:2010-06-06 Online:2011-01-20 Published:2011-01-20

Abstract: Shopping is a very important factor determining the multiplier effects of the tourism sector. A panel data model is selected to measure the impact of influencing factors on inbound tourists' shopping expenditure in each province of China based on data from 1999 to 2008 (Hongkong, Macau, Taiwan excluding). The influencing factors include economic development level, tourism accommodation development level, resource endowment, word of mouth and the location as border province. The result shows that the primary determinant factors are tourism accommodation development level and word of mouth. The tourism accommodation development level is more important than that of word of mouth. Meanwhile, other two factors' inter-provincial differentiations are discussed. Firstly,the location as border provinces has significant influence. Inbound tourists' shopping expenditure is highly dependent on the characteristics of their adjacent countries, since tourists from their adjacent countries account for a larger portion of their inbound tourists. Secondly, tourism resources do not always a determinant factor to enhance shopping expenditures. Policies are also suggested. The tourism shopping industry can not be developed separately from the regional economic and tourism development context. Due to the significance of the word of mouth, established reputation and appealing image should be maintained and managed to enhance the tourists shopping expenditures. The spatial dislocation of tourism resource indicates that a tourism destination with diversified attractions is more appealing to tourists than the one with homogeneous attractions. For border provinces, to make strategies corresponding to the characteristics of their adjacent countries is an efficient measure.

CLC Number: 

  • F59