SCIENTIA GEOGRAPHICA SINICA ›› 2012, Vol. 32 ›› Issue (3): 329-335.doi: 10.13249/j.cnki.sgs.2012.03.329

• Orginal Article • Previous Articles     Next Articles

Mediate Effects of Community Involvement Influence on Sense of Community in Tourism Destination: A Case Study of Anji County in Zhejiang Province

Zong-bin DU1,2(), Qin SU1, Liao JIANG1   

  1. 1.College of National Territorial Resources and Tourism, Anhui Normal University, Wuhu, Anhui 241000, China
    2.Department of Tourism, Huzhou Normal University, Huzhou, Zhejiang 313000, China
  • Received:2011-09-28 Revised:2012-02-10 Online:2012-03-25 Published:2012-03-25

Abstract:

While community is one of central research issues in the field of recreation geography, community involvement is essential premise of sustainable tourism development, and sense of community has been important for the existence and healthy development of tourism community. Properly understanding driving mechanism of community involvement influence on the sense of community is favorable to provide alternative measures in achieving the goal of residents' active support for tourism development in China. Using structural equation modeling (SEM) approach and introducing the two key variables of perceived tourism impacts and personal benefit from tourism, the article builds the conceptual model of community involvement-the sense of community (CI-SC), aiming at exploring the mediate effects of community involvement influence on the sense of community and their transmission mechanism. To test the conceptual model of CI-SC, an empirical survey was performed in several tourism destinations in Anji County in Zhejiang Province by use of stratified sample method. A total of 558 valid questionnaires were obtained. Employing AMOS 7.0, the conceptual model of CI-SC fitted better with the data collected. Furthermore, all the five path coefficients of the conceptual models are proved to be statistically significant at p<0.05 or p<0.001. To be specific, the results indicated that: 1) Perceived tourism impacts and personal benefit from tourism were two mediate variables of community involvement influence on the sense of community, and such of the mediate variables brought significantly partial mediate effects. 2) When perceived tourism impacts or personal benefit from tourism is alone mediate variables between community involvement and sense of community, the partial mediate effect caused by personal benefit from tourism is significantly higher than perceived tourism impacts. When they are simultaneously mediate variables, the partial mediate effect caused by perceived tourism impacts is significantly higher than personal benefit from tourism, and the partial mediate effects caused by them is the maximum. 3) Two paths existed in impact mechanism between community involvement and sense of community, one is direct while the other is indirect mediated by perceived tourism impacts and personal benefit from tourism, and the indirect is slightly lower than the direct. 4) Increase of perceived tourism impacts is not only the importance of improvement the educational level of local residents, but also considerating the situation with the stage of tourism destination development; To improve personal benefit from tourism should meet tourism community residents' desire for economic development aspects as much as possible

Key words: community involvement, sense of community, structural equation model, mediate effect, Anji

CLC Number: 

  • F590