SCIENTIA GEOGRAPHICA SINICA ›› 2015, Vol. 35 ›› Issue (11): 1372-1380.doi: 10.13249/j.cnki.sgs.2015.011.1372

• Orginal Article • Previous Articles     Next Articles

Spatio-temporal Evolution and Regional Connection of Online Consumption: A Case Study on Jingdong Mall

Guang-liang XI1,2(), Feng ZHEN3,4(), Min ZHANG3,4, Gang YIN1, Jin-liang JIANG1   

  1. 1.School of Geographic and Oceanographic Sciences,Nanjing Univiersity, Nanjing, Jiangsu 210093,China
    2.Economics and Social Sciences,TelecomParistech,Paris 75013, France
    3.School of Architecture and Urban Planning, Nanjing University, Nanjing, Jiangsu 210093, China
    4.Research Center of Human Geography, Nanjing University, Nanjing, Jiangsu 210093, China
  • Received:2014-01-20 Revised:2014-03-04 Online:2015-11-20 Published:2015-11-20


With the development of Internet and information technologies, the e-commerce economics has raised sharply in China, which drives online consumption increasing rapidly. Online consumption gradually becomes the new growth force of regional economics. Regarding the backgrounds supporting the economic and social development are not same in different regions, so the developments of online consumption are different with different regions. The online shopping consumer of Jingdong mall is taken as example in this article, to research its tempo-spatial evolution tendency and regional connection of online consumption, so as to provide some theoretical and practical evidences for the distribution of online shopping enterprises. The indices of the total number of online consumer, the number of online consumer per 10 000 people, coefficient of variation and the Theil coefficient are adopted to analyze the evolution tendency of online consumption in different regions. With the data of online consumer, we tried to explain the spatial and temporal distribution of online consumption as well as the evolutional regulation. The results show that the increasing of online consumption can be divided into two different stages: the online consumption increased slowly in the first stage (from 2003 to 2007), but the spatial differences of online consumption between different provinces increased in this stage. In the second stage (from 2007 to 2011) the online consumption grew rapidly, but the spatial differences began to decrease. The analysis with the “three belts” revealed that the growth of online consumption in Eastern China was faster than that in Central and Western China. The results of the model of regional connection intensity indicated that the intensities of spatial connection of online consumption in Western and Central China are obviously weaken than that in Eastern China, but the network of regional connection became balance from imbalance. More attention should be paid on the online consumption and regional connection in Western China. Several indices, such as economic development, residential income, the level of urbanization, social consumption, the level of informatization as well as the operation and logistics distribution of e-commerce enterprise, are adopted to analyze the influencing mechanisms of online consumption. Residential income is the leading factor which decides the online consumption difference between different regions. With the continual development of online consumption, the level of informatization becomes the key factor which influences the regional online consumption. Meanwhile, the distribution of self-built logistics system determinates the network structure of online consumption connection between regions. The research on the overall development evolution tendency and regional connection of online consumption can help to understand the relationship between the online consumption and the physical consumption in different regions, which could provide certain guide for the local development of online retailer enterprise and social consumption development.

Key words: online consumption, spatio-temporal evolution, regional connection, influencing factors, Jingdong Malll

CLC Number: 

  • K902