SCIENTIA GEOGRAPHICA SINICA ›› 2015, Vol. 35 ›› Issue (4): 440-447.doi: 10.13249/j.cnki.sgs.2015.04.440

• Orginal Article • Previous Articles     Next Articles

Willingness to Pay for the Tourist Areas’ Admission: A Case Study of Xixi National Wetland Park in Hangzhou

Li-li PAN(), Yu-qin SUN   

  1. College of Tourism and City Management, Zhejiang Gongshang University, Hangzhou, Zhejiang 310018, China
  • Received:2014-03-27 Revised:2014-06-17 Online:2015-04-20 Published:2015-04-20


Tourists' willingness to pay for the tourist areas' admission is closely related to the development of the tourist areas and the tourists' travel experience. This study, a case study of Xixi National Wetland Park in Hangzhou, examines the tourists' willingness to pay for the tourist areas' admission. The willing to pay for admission is decomposed into three hierarchical indicators, which are the lowest, the best and the highest ones. Factorial analysis and regression analysis are conducted to investigate the factors influencing tourists' willingness. It is shown that the current admission fee is reasonable, which constrains the tourists’ highest willingness to pay. Meanwhile, the best admission and the lowest admission are way lower than the current admission fee. The characteristics of the admission fee, resort image recognition, facilities, value, travel motivation all influence the willingness to pay for the admission. Of all the factors, the characteristics of the admission fee and the image recognition contribute more to the willingness to pay than the other factors.

Key words: willingness to pay, tourist areas' admission, Xixi National Wetland Park

CLC Number: 

  • F59