SCIENTIA GEOGRAPHICA SINICA ›› 2018, Vol. 38 ›› Issue (6): 903-912.doi: 10.13249/j.cnki.sgs.2018.06.009

• Orginal Article • Previous Articles     Next Articles

The Strategy of the Agricultural Products E-commerce Ecosystem’s Construction in Jilin Province

Kun Guo(), Shushan Zhang, Yi Sun   

  1. Business School, Northeast Normal University, Changchun 130117, Jilin, China
  • Received:2017-06-08 Revised:2017-12-18 Online:2018-06-20 Published:2018-06-20
  • Supported by:
    General Project of Philosophy and Social Science of Jilin Province (2016B357), The Entrusted Project from China’s Ministry of Commerce (1504008)


There are abundant agricultural resource and various kinds of distinctive agricultural products in Jilin Province which is a key commodity grain base in China. While Jilin Province is not competitive but a large-scale production in agriculture because of the contradiction between “small farmers and big markets”. From 2015, agricultural product e-commerce has been a rapid development in China, which brings new opportunities for the development of agriculture in Jilin Province. But the pattern of FROM TOP TO BOTTOM leads to the lack of the endogenous power for deepening the development of the agricultural product e-commerce in Jilin Province. So the construction of the agricultural product e-commerce ecosystem in Jilin Province is imperative. At first, connecting the specific situation in Jilin Province, this article analyzes the present geographical distribution of the agricultural product e-commerce of Jilin Province. Secondly, based on the Business Ecosystem Theory, we construct a theoretical model of agricultural product e-commerce ecosystem for Jilin Province which includes 6 species and 3 business domains. Finally, considering this theoretical framework, we give some valuable suggestions such as supporting the leader of agricultural product e-commerce platform enterprises, cultivating the entrepreneurial talent in rural, investing to build the agricultural product e-commerce industrial parks in rural and so on.

Key words: business ecosystem, agricultural product e-commerce, e-commerce business ecosystem

CLC Number: 

  • F061.5