吉林省农产品电子商务生态系统构建策略研究

doi:10.13249/j.cnki.sgs.2018.06.009

Abstract

Abstract:

There are abundant agricultural resource and various kinds of distinctive agricultural products in Jilin Province which is a key commodity grain base in China. While Jilin Province is not competitive but a large-scale production in agriculture because of the contradiction between “small farmers and big markets”. From 2015, agricultural product e-commerce has been a rapid development in China, which brings new opportunities for the development of agriculture in Jilin Province. But the pattern of FROM TOP TO BOTTOM leads to the lack of the endogenous power for deepening the development of the agricultural product e-commerce in Jilin Province. So the construction of the agricultural product e-commerce ecosystem in Jilin Province is imperative. At first, connecting the specific situation in Jilin Province, this article analyzes the present geographical distribution of the agricultural product e-commerce of Jilin Province. Secondly, based on the Business Ecosystem Theory, we construct a theoretical model of agricultural product e-commerce ecosystem for Jilin Province which includes 6 species and 3 business domains. Finally, considering this theoretical framework, we give some valuable suggestions such as supporting the leader of agricultural product e-commerce platform enterprises, cultivating the entrepreneurial talent in rural, investing to build the agricultural product e-commerce industrial parks in rural and so on.

Key words: business ecosystem, agricultural product e-commerce, e-commerce business ecosystem

CLC Number:

F061.5

Kun Guo, Shushan Zhang, Yi Sun. The Strategy of the Agricultural Products E-commerce Ecosystem’s Construction in Jilin Province[J].SCIENTIA GEOGRAPHICA SINICA, 2018, 38(6): 903-912.

Figures/Tables 6

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Table 1

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References 17

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地区	县（市、区）	R*	网商指数	网购指数	全国县域排名	省内排名	地区	县（市、区）	R*	网商指数	网购指数	全国县域排名	省内排名
延边	延吉	10.688	8.732	12.645	70	1	通化	通化县	3.746	3.153	4.339	1077	20
延边	珲春	7.273	5.394	9.152	227	2	白城	通榆	3.656	3.291	4.020	1114	21
白山	抚松	6.616	5.884	7.348	298	3	长春	德惠	3.474	3.136	3.813	1197	22
通化	梅河口	6.284	6.993	5.575	331	4	吉林	磐石	3.468	2.682	4.254	1202	23
白山	靖宇	5.609	5.045	6.173	448	5	四平	公主岭	3.365	2.744	3.986	1254	24
吉林	桦甸	5.608	6.566	4.649	449	6	通化	辉南	3.254	2.251	4.256	1290	25
白山	临江	5.414	4.240	6.588	511	7	长春	榆树	3.027	2.443	3.611	1378	26
延边	敦化	5.362	4.475	6.248	526	8	松原	乾安	2.953	2.157	3.749	1418	27
通化	柳河	5.017	5.741	4.293	604	9	延边	和龙	2.853	1.840	3.866	1455	28
松原	前郭尔罗斯	4.891	4.759	5.023	641	10	长春	农安	2.832	2.415	3.248	1465	29
吉林	永吉	4.787	5.460	4.114	675	11	松原	扶余	2.812	2.841	2.783	1469	30
通化	集安	4.556	3.904	5.209	747	12	白城	大安	2.756	1.204	4.308	1489	31
延边	汪清	4.491	4.585	4.397	776	13	四平	梨树	2.471	2.028	2.913	1574	32
吉林	蛟河	4.313	3.914	4.712	847	14	松原	长岭	2.438	1.959	2.917	1586	33
辽源	东丰	4.303	3.665	4.942	853	15	吉林	舒兰	2.436	1.418	3.391	1587	34
延边	龙井	4.255	4.950	3.560	881	16	白城	镇赉	2.355	0.009	4.702	1608	35
延边	安图	4.241	2.915	5.568	884	17	白城	洮南	2.341	0.793	3.889	1617	36
延边	图们	4.100	3.095	5.106	940	18	四平	伊通	2.028	0.927	3.130	1681	37
四平	双辽	3.776	3.090	4.461	1064	19	辽源	东辽	1.704	1.238	2.169	1743	38

The Strategy of the Agricultural Products E-commerce Ecosystem’s Construction in Jilin Province

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