SCIENTIA GEOGRAPHICA SINICA ›› 2019, Vol. 39 ›› Issue (2): 214-220.doi: 10.13249/j.cnki.sgs.2019.02.005

• Orginal Article • Previous Articles     Next Articles

Spatial Econometric Study on the Development Level of Provincial Radio and TV Industry in China

Yuanping Fang1(), Hongyang Chen1, Doudou Bi2   

  1. 1.School of Tourism Management, South China Normal University, Guangzhou 510006, Guangdong, China
    2. School of Economics and Commerce, South China University of Techology, Guangzhou 510006, Guangdong, China
  • Received:2017-11-20 Revised:2018-02-10 Online:2019-02-10 Published:2019-02-10
  • Supported by:
    National Natural Science Foundation of China (41471106).

Abstract:

As an integral part of comprehensive strength, the soft power of culture has become an important support for the basic kernel and scientific development of regional competitiveness. Cultural industry is the hard power of cultural construction, and also an important means to enhance the soft power of culture. As the core part of cultural industry, radio and TV industry is also an important part of soft power of regional culture. Through the literature review, it is found that the research on radio and TV industry at home and abroad is mostly concentrated in enterprises, industrial clusters or urban internal scales, and there are few studies based on regional scale. Mainly on the method is based on the traditional measurement method, using spatial econometric methods of research is not much, ignore the spatial correlation effect, and it is not about influence factors and its role in the study of spatial heterogeneity of various areas. Based on this, this paper is based on the statistical data of 31 provinces in China 2008-2014, using factor analysis to comprehensively evaluate the development level and regional differences of provincial radio and TV industry, and combining with the exploratory spatial data analysis(ESDA)and the spatial constant coefficient model, to further analyze the spatial effect and the influencing factors of the development of China's provincial radio and TV industry. The study found that the highest level of development of provincial radio and TV industry in China was distributed in the eastern coastal regions, in which some eastern and central regions developed generally, with low development levels in the northwest and southwest regions, and the overall trend of gradual change from east to west, but the overall development level of the whole country showed a significant upward trend. In addition, the development of radio and television industry in the region has the phenomenon of competition and polarization effect, and the development of radio and television industry in the low-gradient region has the tendency of “polarization” in the high-gradient region.Economic development level, consumer demand, finances, and information technology level is positively related with radio and TV industry in our country, and the industrial structure and the broadcast television industry present negative correlation, and geographic space of the adjacent provinces showed no spillover effect. Because the OLS and SLM models are both “average” or whole domain estimation, the estimated results can only show the national average, but not the differences in the regional influence of each factor. Therefore, on the basis of this article, the spatial variable coefficient model can be used to analyze the local area (Local), to further explore the variation of the influence of each variable on the development level of radio and television industry.

Key words: radio and TV industry, development level, exploratory data analysis, spatial econometric model

CLC Number: 

  • F121.3/K902