SCIENTIA GEOGRAPHICA SINICA ›› 2019, Vol. 39 ›› Issue (6): 978-986.doi: 10.13249/j.cnki.sgs.2019.06.013

Previous Articles     Next Articles

Evaluation and Spatial Differentiation of Tourism Experience Quality of Theme Park in China

Ni Xiao,Yue Huang(),Jisheng Liu   

  1. School of Geographical Sciences, Northeast Normal University, Changchun 130024, Jilin, China
  • Received:2018-08-22 Revised:2019-02-11 Online:2019-06-10 Published:2019-06-10
  • Contact: Yue Huang E-mail:huangy612@nenu.edu.cn
  • Supported by:
    China Postdoctoral Science Foundation(2017M621191);The Fundamental Research Funds for the Central Universities(2412017QD020)

Abstract:

The tourism experience quality of Chinese theme parks needs to raise to meet the challenges from outside. A full-dimension evaluation system and its spatial differentiation characteristics provide the basis for differentiation competitive strategy. Tourists’ online reviews provided rich original materials for building quality evaluation model of the tourism experience of theme park. Based on the evaluation model, the tourism experience quality of 69 Chinese theme parks was measured and its spatial differentiation characteristics was revealed. The results show that: 1) Tourists’ online reviews provide a data basis for full-dimension evaluation, and semantic analysis makes some basic constitutes of tourism experience quality which are difficult to quantify measure. 2) Gradation of 69 Chinese theme parks is divied into 4 levels by tourism experience quality score, and the hierarchical structure takes the shape of an olive, which is small at both ends but big in the middle. The tourism experience quality of subject and object present differential distribution, but the tourism experience quality of tourism situational is volatile. 3) The tourism experience quality of different types of the theme parks has different relative superiority and inferiority. 4) The tourism experience quality of different grades of the theme parks is not obvious. 5) The spatial mismatch between spatial distribution of theme parks and its tourism experience quality appears at prefectural level, and the overall Chinese theme parks agglomeration has significant positive effect on its industrial upgrading and promotion of competitiveness.

Key words: theme park, tourism experience quality, tourists’ reviews on line, spatial differentiation of theme park

CLC Number: 

  • F592