SCIENTIA GEOGRAPHICA SINICA ›› 2020, Vol. 40 ›› Issue (6): 973-979.doi: 10.13249/j.cnki.sgs.2020.06.013

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Inbound Tourism Market in Jilin Province Based on the Tourism Market Competitive State

Sun Guoxia()   

  1. Tourism College of Changchun University, Changchun 130607, Jilin, China; Northeast Asia Research Center on Leisure Economics, Tourism College of Changchun University, Changchun 130607, Jilin, China
  • Received:2019-05-09 Online:2020-06-10 Published:2020-12-07
  • Supported by:
    The 12th Five-Year Social Science Research Project of Education Department of Jilin Province (Jilin Provincial Department of Education Humanities and Social Sciences Contract [2014] No.655).


This article uses the Boston matrix to introduce the competitive model of the tourism market, and analyzes the inbound tourism statistics of Jilin Province from 2009 to 2018. The results show that: The thin dog market and the young child market alternate and maintain, the bull market is shrinking, and the star market is blank. The conclusions can be drawn: 1) pay attention to the 4 major inbound tourist markets of South Korea, Russia, Hong Kong of China and Japan, and highlight the status of Korea’s leading source market; 2) develop new demand to enable South Korea to jump into the star market and prevent Hong Kong of China from retreating into the thin dog market; 3) revitalize Japan back to the young child market; 4) nurture Australia and the UK as the main market, and cultivate the French market as a star market; 5) develop markets in Canada, Germany, Singapore and the United States in a timely manner; 6) appropriately abandon the markets of Macao of China, the Philippines and Thailand; and 7) abandon the Taiwanese of China and Malaysia source markets.

Key words: tourism market competitive state, inbound tourism, Jilin Province, source market

CLC Number: 

  • F590.8