SCIENTIA GEOGRAPHICA SINICA ›› 2022, Vol. 42 ›› Issue (10): 1799-1806.doi: 10.13249/j.cnki.sgs.2022.10.012

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Characteristics and Interaction of Nostalgia, Collective Memory and Place Identity Among Residents of Online Populartourism Village: A Case of Naobao Villiage of Hohhot, Inner Mongolia

Li Meng1,2(), Wu Tiehong3(), Zhong Linsheng1   

  1. 1. Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Science, Beijing 100101, China
    2. College of Resources and Environment, University of Chinese Academy of Sciences, Beijing 100049, China
    3. College of History and Tourism Culture, Inner Mongolia University, Hohhot 010020, Inner Mongolia, China
  • Received:2021-12-28 Revised:2022-03-11 Accepted:2022-07-07 Online:2022-10-30 Published:2022-10-20
  • Contact: Wu Tiehong;
  • Supported by:
    National Social Science Foundation of China(20BMZ131);Natural Science Foundation of Inner Mongolia(2019MS04019)


The emotional sustenance of rural residents is an important reference for the development quality of rural revitalization and rural tourism in China. The evolution of tourism landscape also provides a new perspective for the study of rural residents’ emotion and memory. Taking Huhhot Naobao village in Inner Mongolia as a case, this paper discusses the residents’ nostalgic, collective memory and place identity by means of experiment and questionnaire survey. The structural equation model is used to verify the internal interaction mechanism among the nostalgia, collective memory and place identity of residents in the online populartourism village under the effect of tourism. In the context of the integration of non-indigenous tourism landscape into local tourism communities, the research shows that: Residents still identify with the current landscape and architecture strongly, and maintain a positive attitude towards tourism development; If nostalgia and collective memory lose their material carrier, they will be concentrated on the cultural carrier performance. The evolution of tourism landscape does not cut off residents’ collective memory of former villages, but the tourism effect brought by tourism landscape optimization weakens residents’ nostalgic feelings. Residents’ nostalgia has a significant positive correlation with collective memory, residents’ collective memory has a significant positive impact on place identity, and tourism development has a significant positive impact on collective memory and place identity. This paper provides a theoretical reference for the development model of rural tourism and the reconstruction of rural tourism landscape under the strategy of rural revitalization.

Key words: online populartourism village, nostalgia, collective memory, place identify

CLC Number: 

  • K901.2