SCIENTIA GEOGRAPHICA SINICA ›› 2014, Vol. 34 ›› Issue (12): 1453-1461.doi: 10.13249/j.cnki.sgs.2014.012.1453

• Orginal Article • Previous Articles     Next Articles

Tourist Perception Measurement Model and Empirical Analysis in Water Tourism Destinations

Lei DING1,2(), Xiao-gen WU1(), La-chun WANG1, Jin-he ZHANG1   

  1. 1. School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing, Jiangsu 210023, China
    2. Jinling College, Nanjing University, Nanjing, Jiangsu 210089, China
  • Received:2013-12-16 Revised:2014-08-24 Online:2014-12-10 Published:2014-12-10


Learning tourist perception has important implications for system construction of sustainable development of water tourism destinations. This article constructs tourist perception measurement model in water tourism destinations and conducts empirical analysis of three different water tourism destinations in Nanjing. The study implies that: 1) Different structural variables are fairly consistent with observed variables in the three cases, showing the strong explanatory power of the constructed model. 2) Tourist satisfaction has a significant positive impact on tourist loyalty in water tourism destinations, that is, satisfaction directly affects the revisiting and recommending intention of tourists, and perception of tourism resources is the most important factor to affect tourist satisfaction. 3) Regional conditions have an insignificant influence on tourist perception differences. Improving traffic conditions and exploring tourism thematic features help to enhance tourist satisfaction. On the contrary, severely damaged water quality will lower tourist satisfaction. Human culture and hydrological landscape are core elements of water tourism resources. 4) The tourist gender and source have insignificant impacts on tourist perception differences, and the satisfaction and loyalty of higher social class groups are inferior to that of lower social class groups.

Key words: water tourism destination, tourist perception, structural equation model, Nanjing City

CLC Number: 

  • F592.99