SCIENTIA GEOGRAPHICA SINICA ›› 2010, Vol. 30 ›› Issue (5): 693-701.doi: 10.13249/j.cnki.sgs.2010.05.693

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Changes of Residents' Perceptions towards the Guangzhou Asian Games —From Pre-event Perspective

LUO Qiu-ju1,2   

  1. 1. School of Tourism Management, Sun Yat-Sen University, Guangzhou, Guangdong, 510275;
    2. Center for Tourism Planning and Research, Sun Yat-Sen University, Guangzhou, Guangdong, 510275
  • Received:2010-03-18 Revised:2010-06-01 Online:2010-09-20 Published:2010-09-20

Abstract: Current researches have studied the influence of an event from a "reactive" perspective after the occurrence of an event. This research shifts the focus to the planning and management phases of large-scale events from a "proactive" perspective and studies how residents, important stakeholders of large-scale events, change their perceptions. The researcher conducted this study over one year before the Guangzhou Asian Games, investigated residents' perceptions successively separated by five and a half month and studied the changes of residents' perceptions towards large-scale sports events. Main conclusions are as follows: ①As the time draws nearer, residents pay more attention to the large-scale event, realize their role of host, and their sense of existing increases; ②As the time draws nearer, residents' perceptions towards the large-scale event turn from tangible effect to intangible effect; ③As the time draws nearer, residents' perceptions towards social cost of the large-scale event becomes stronger, but their perceptions towards economic cost and social benefits becomes weaker, meanwhile, their perceptions towards community benefits gradually grows stronger; ④As the time draws nearer, residents' attitudes towards the event are becoming more and more rational.

CLC Number: 

  • K928. 5