The tourists market of the resort is composed of different tourists with different demographic and social features, different tourism motivations and needs, as well as different tourism experience. this paper uses the first-hand data to analyze the motivations and the quality of experience of zhouzhuang tourists., and with the methods of the factor analysis, alternate analysis and hierachically clustering, this article analyzes the motivations of tourists in Zhouzhuang. Then based on the difference of the major motivations, the tourists are classified into four types, and the demographic and social features, behaviors of tourists are also discussed. The conclusion indicates that the basic motivations of the tourists in Zhouzhuang is relaxing, and different types of tourists have different experience quality. The tourists drived by mentality internal push have high tourism experience quality, while those attracted by the external pull of the attributes in resorts have low satisfaction. Different tourists have concurrently high expectation on the natural and cultural scenery in Zhouzhuang, however their demands on its tourism infrastructure, services, the relationship between guests and hosts, and the product prices are different. In the end, according to the demands of different types of tourists, some measures on the tourism products adjusting are suggested.
SU Qin
. A Study on the Types of Tourists and Their Experience Quality——A Case Study of Zhouzhang[J]. SCIENTIA GEOGRAPHICA SINICA, 2004
, 24(4)
: 506
-511
.
DOI: 10.13249/j.cnki.sgs.2004.04.506
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