Cultural Territory and Identity Space: Heritage Tourism Destination Image Spatial Diffusion
Received date: 2011-11-20
Request revised date: 2012-01-15
Online published: 2012-11-20
Copyright
The fundamental purpose of heritage protection is to inherit the spiritual heritage and human civilization. Therefore, heritage authenticity includes the protection of the original material and its cultural connotation and aesthetic meaning of the original truth. While in heritage protection, conservation of heritage destination image authenticity is the historical mission of heritage tourism, which contributes a lot to the heritage perpetuation, to the civilization extension, and to the common development of heritage cause and traveling industry. Therefore, how to disseminate heritage tourism destination images have become the key in the study on heritage tourism destination images. Heritage tourism is a heritage and tourism "cross" product. Conflicts between heritage and tourism values have long existed in heritage tourism, which breeds heritage management challenges and tourism development difficulties. Heritage tourism destination images, an interactive bridge between heritage tourists and heritage destination, have important theoretical and practical values. This article takes Suzhou Gardens (Humble Administrator's Garden and Lion Grove Gardon) as study cases to make a profound study on cultural heritage tourism destination images. It aims at exploring the diffusion process of cultural heritage tourism destination images, perfecting cultural heritage tourism destination image diffusion theories and providing new perceptions in its information dissemination. By taking the three-dimensioned coupling structure of tourist destination images theory as the basis in the full-text and by drawing on the theoretical ideas of modern information dissemination, a bridge is thus laid between the image evaluation and the dissemination of tourism image. The the efficient image dissemination of cultural heritage tourism destination enables the actual users (i.e., tourists or potential tourists) to reach the image information accurately, further to reduce image producing costs and improve tourists traveling experience. This article makes a survey of about 10×104 samples to study the image distribution patterns of the cultural heritage tourist attractions in Jiangsu Province, to explore the two types of cultural heritage tourism image diffusion laws of the case sites, and to advance the heritage tourism destination image circle model and the gravity model. Accordingly, based on the different geographical locations, it divides the overall tourists engaged in cultural heritage tourism destination image dissemination into the external group, the intermediate group, interior group and core group. As a result, through targeted media integration and content integration, it tends to fully bridge up the information gap of the cultural heritage tourism destination images among different tourist groups.
ZHOU Yong-bo , SHA Run , LU Xiao-xu , HOU Bing , DING Zheng-shan . Cultural Territory and Identity Space: Heritage Tourism Destination Image Spatial Diffusion[J]. SCIENTIA GEOGRAPHICA SINICA, 2012 , 32(11) : 1311 -1320 . DOI: 10.13249/j.cnki.sgs.2012.011.1311
Fig.1 The interview analysis on Suzhou gardens图1 苏州园林访谈内容分析 |
Fig.2 The spatial distribution of the samples图2 样本空间分布概况 |
Fig.3 Hot spots and cold spots in the evaluation on tourism destination image of Suzhou gardens图3 苏州园林旅游地意象评价的空间热点与冷点 |
Fig.4 Spatial pattern of tourism destination image diffusion of Suzhou gardens图4 苏州园林旅游地意象扩散空间格局 |
Fig.5 Accessibility, cultural district and disposable income of residents图5 可达性、文化区划与居民可自由支配收入情况 |
Fig.6 Culture (heritage) tourism image circle diffusion model图6 文化(遗产)旅游地意象圈层假说 |
The authors have declared that no competing interests exist.
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