Development and Evolution of Yiwu Tea Competition the Perspective of Scale Transformation
Received date: 2021-03-23
Revised date: 2021-05-16
Online published: 2022-01-20
Supported by
National Natural Science Foundation of China(51668057)
National Natural Science Foundation of China(41901173)
Copyright
Taking Yiwu Tea Competition festival as a research case, with the guidance of scaling theory, this article deeply analyzes the development process of Yiwu Tea Competition Festival and illustrates different actions and practices of multiple social subjects that promote its development and evolution through participatory observation and semi-structured interview method. The results show that: 1) There are two ways of scaling in the evolution of Yiwu Tea Competition Festival: One is to meet the market segmentation of Pu’er tea by using scaling-down, the other is to meet the local development needs by using scaling-up. 2) The scaling of the Yiwu Tea Competition Festival is driven by the promotion of the government, the support of tea enterprises, the cooperation of tea farmers and the pursuit of tea customers. 3) In the process of promoting the scaling of Yiwu Tea Competition Festival, the actions of multiple subjects met the interest demands of their respective groups, and the local government realized the local development relying on the tea economy. This article makes an in-depth analysis of Chinese tea culture from the perspective of 'festival and special events', and provides theoretical basis and case reference for tea villages to achieve development through local festival activities.
Tang Xueqiong , Xu Haimiao , Yin Duo . Development and Evolution of Yiwu Tea Competition the Perspective of Scale Transformation[J]. SCIENTIA GEOGRAPHICA SINICA, 2022 , 42(1) : 136 -142 . DOI: 10.13249/j.cnki.sgs.2022.01.013
表1 2019年斗茶会参赛村寨Table 1 Villages in the tea competition festival in 2019 |
古茶山 | 参与斗茶会评比的村寨 |
易武茶山 | 金厂河村、中山上寨、布龙河村、高山村、 落水洞村、曼秀村、三合社村、易比村、 曼洒村、刮风寨、丁家寨(瑶族)、 丁家寨(汉族)、旧庙寨、倮德寨、大寨、 新寨、张家湾寨、易武村委会 |
攸乐茶山 | 亚诺村、司土老寨、 洛科新寨 |
蛮砖茶山 | 曼庄村、曼迁村、曼林村 |
倚邦茶山 | 倚邦村、麻立树村、曼拱村 |
革登茶山 | 值蚌村、新酒房村、撬头山村 |
莽枝茶山 | 安乐村、秧林村、曼丫村 |
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