Placeness is very important in the process of local population and social. Tourism is an important way of consuming placeness, a variety of elements are used in tourism industry, having different influence on social relations and placeness. This study uses multi-methods research which included listening, photograph, participatory observation, interview and notes, choose recreational areas represent Zhouzhuang of different stages and different types, collects data from fieldwork, tourists, residents, tourism practitioners, tourism manager. Results show that capital power is the material base in space production and placeness. Culture knowledge influences the atmosphere of social space, and formation of placeness naturally through the reproduction of social order and relationships, art plays an important role in building atmosphere, breeding placeness indirect. Folk and life belong to soft power of social cultural, folk activities deeply from the heart promote neighbor friendship and mutual communication different from folk culture governed by discipline, life habit is shaped from poetic resistance of local residents to discipline of power and capital. This article examines the impact of tourism to placeness in ancient town from macro perspective with variety of factors. Although some scholars have started to elements research placeness from a single factor, but there are a lot of work to do about the contribution of various elements on placeness reconstruction. Secondly, the town is a comprehensive tourist destination, there are very different from other types of tourist destinations. Future, it can compare rural tourism, theme parks, cultural and creative park, natural tourist attractions, etc. In addition, different social and cultural backgrounds, different levels of economic development, different natural environment, the contribution of different factors on the development of the tourism industry is not same. The impact on social relations, the formation and construction mechanism requires further discussion. Construction diversification of placeness in Zhouzhuang is along with interaction power among local government, developers, tourists, migrant workers, artists, local residents, For them, there are several or myriad order of Zhouzhuang, each order has its own special style and independent existence. There are all kinds of perceptive world, such as history and culture world, commodity world, religion world, science fiction world, art world, myth world, fantasy world, everyday life world. When the world is stared by different groups of people, they become the authenticity and unique cognitive style. Sometimes they are continuous, sometimes broken. Visitors can jump from one world to another. As a rich history and culture town, along with the development of Chinese tourism industry (from foreign affairs reception period to mass tourism period then mass leisure period), and now it is moving to a new stage of development, tourist consumption patterns change. It brings a new opportunities for town tourism economic development, while facing the challenges of cultural heritage protection and new urbanization construction. Government, developers and local residents make appropriate compromises to meet the needs of tourists gaze. A number of new elements are put into the town for diversify development. On the one hand it brings revenue local residents, on the other hand people began to reflect on tourism modernization and rationalization consequences, re-examine everyday life, cultural practices and significance of local development.