Abstract: Studies were made on fractal models, principles, and methods in the paper aimed at contributing to general urban location theory by means of fractal geometry. So far, we have had two important fractal models on urban location theory. One is called Five stars Network Model (FSN) on market location in urban districts, which possesses gold section and fractional dimension, and can be used to plan the spatial structure of a city or town. The other is named Koch Snow flake Model (KSM) on systems of urban and rural settlements, which have two kinds of patterns, and can be used to design or improve urban systems in a region. The former has a fractal dimension of 1.672, the latter, however, the theoretical values are calculated as 1.631 and 1.771, and the mean is 1.701. In addition, another model, Sierpinski Triangular Network (STN) on cities distribution and transport network was given and discussed simply. Three basic fractal principles were presented and suggested to be used when planning a city or a region. The first is self-similarity principle, which demands that self-similar structure should be introduced to human geographical system. The second is matching principle, which demands that the values of fractal dimension of some geo-systems should be equal or close to one another when they become united. The third is containing principle, which demands that the fractal dimension of a subsystem must be smaller than that of its mother system, or the fractal dimension of a geosystem must be smaller than that of its environment. Several examples were given to illustrate how to use these models and principles for the purpose of planning and improving human systems.