Abstract: During the past 20 years, ecotourism is gradually on the upgrade and turning into the mainstream of the tourism development. The tourism development of mountainous area is different from that of other regions, so it is positively and practically significant to study the development model of ecotourism for exploiting the tourism resources in mountainous area. On the base of the concept and connotation of ecotourism, the paper summarizes the development model of mountainous area. Furthermore, giving an example of the ecotourism of Yinna Mountain in Meizhou of Guangdong Province, authors initially probe into the development ways of ecotourism in mountainous area where is remote, not developed and the relatively low grade of tourism resources.