Abstract: The tour resources of Wenzhou are abundant and the variety is great comprehesive. Wenzhou's location characteristic is that its advantage resources are concentrated on its islands. Because the value of the ocean tour resources of Wenzhou is generally lower than that in the inland, especially the influence of ocean environment problem of inshore, the development of the ocean tour industry is limited. Being regionally central place of ocean tour, ocean tour of Wenzhou is obviously marginalizated in both its resources location and its tourist source location. The relationship between the tourist source and the ocean tour location is belonged to the indirect connection between the inland scenery and ocean tour spot. Therefore the cultivation of the ocean tour attraction of Wenzhou has to ask for help from the gathering effect of various tour resources and products, especially from the huge brand effect of Wenzhou economy.