地理科学 ›› 2013, Vol. 33 ›› Issue (11): 1362-1369.doi: 10.13249/j.cnki.sgs.2013.011.1362

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基于旅游体验的影视主题公园发展策略研究——以长影世纪城为例

李秋雨(), 黄悦, 周丽君, 刘继生   

  1. 东北师范大学地理科学学院,吉林 长春 130024
  • 收稿日期:2012-12-25 修回日期:2013-03-28 出版日期:2013-11-07 发布日期:2013-11-07
  • 作者简介:

    作者简介:李秋雨(1987-),女,内蒙古通辽人,博士研究生,主要从事人文地理学理论与方法、旅游地理学研究。E-mail:liqy692@nenu.edu.cn

  • 基金资助:
    高等学校博士学科点专项科研基金(20120043110012)资助

Development Strategy of Movie and TV Theme Park Based on Tourism Experience: A Case Study of ChangChun Movie Wonderland

Qiu-yu LI(), Yue HUANG, Li-jun ZHOU, JI-sheng LIU   

  1. School of Geography Science, Northeast Normal University,Changchun, Jilin 130024,China
  • Received:2012-12-25 Revised:2013-03-28 Online:2013-11-07 Published:2013-11-07

摘要:

旅游体验质量是衡量游客满意度的重要指标,也是影视主题公园持续稳定发展能力的体现。以长影世纪城为实证研究对象,运用旅游体验理论和游客满意度理论,从游客体验角度出发,以问卷调查、游客网络游记、与游客和景区服务人员的访谈为分析样本,运用SPSS、EXCEL软件对统计的样本进行统计分析、信度分析,提取了14个因子进行IPA分析。通过分析得出影响游客体验价值的主要是门票价格过高、游览时间紧凑、参与度低等指标。

关键词: 影视主题公园, 旅游体验, 游客满意度, 长影世纪城

Abstract:

AS the main form of the theme park, the movie and TV theme park attracts so much public attention. The development of movie and TV theme park has played an active role in promoting local tourism development and improving infrastructure construction. However, since the short history of movie and TV theme park in China, coupled with the unreasonable operation and management and so on, most of movie and TV theme park have fell. We can see that the sustainable and stable development of movie and TV theme park is worrisome. For such situation, this article analyzes primarily from the perspective of tourism experience. In experience, tourists are expecting to seek a more unique and profound tourism experience, not limited to sight seeing. The quality of tourism experience is not only an important measure of tourist satisfaction index, but also represents the development competence of movie and TV theme park. Therefore, it is necessary to analyze the movie and TV theme park from the perspective of the tourist experience to attain the better development. This article is divided into four parts. Firstly it introduces the development status of movie and TV theme park, domestic and foreign scholars’ studies about movie and TV theme park and the necessity of studying from the perspective of the tourist experience.The second part introduces Changchun Movie Wonderland, including its basic information and operating condition;the third part is the empirical analysis. This article takes Changchun Movie Wonderland as an empirical research object from the perspective of tourism experience through questionnaires, tourists’ travel network and interviews, using SPSS and EXCEL statistical software for sample analysis, reliability analysis, extraction of 14 factors IPA analysis. By analyzing we come to the conclusion that affecting tourism' experience factors are mainly high ticket,not sufficient time for traveling, low participation index and so on; The forth part is some advice on the basis of the Changchun Movie Wonderland’s analysis. The recommendations are as follows: First, to strengthen the planning and management. Second, to build brand experience. Third, to make rational ticket price from the perspective of the tourist experience. Fourth, to do experiential marketing.

Key words: movie and TV theme park, tourism experience, the tourists’ satisfaction, Changchun Movie Wonderland

中图分类号: 

  • F592.6