地理科学

地理科学 ›› 2014, Vol. 34 ›› Issue (5): 587-593.doi: 10.13249/j.cnki.sgs.2014.05.587

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亚运会开幕式对广州居民文化认同的影响研究——基于仪式理论的分析

罗秋菊1,2(), 林潼1,2   

  1. 1.中山大学旅游学院,广东 广州 510275
    2.中山大学旅游发展与规划研究中心,广东 广州 510275
  • 收稿日期:2012-10-24 修回日期:2013-03-16 出版日期:2014-05-10 发布日期:2014-05-10
  • 作者简介:

    作者简介：罗秋菊（1968-）,女,江西新余人,博士,教授,主要从事会展产业、大型事件、会展旅游研究。E-mail：bettyluoqiuju@126.com

  • 基金资助:
    国家自然科学基金资助项目（40971071）、广东省哲社基金项目（08E-11）资助

Impact of 2010 Asia Games Opening Ceremony on Cultural Identity of Residents in Guangzhou: Perspective on Events and Ritual Theory

Qiu-ju LUO1,2(), Tong LIN1,2   

  1. 1.School of Tourism Management, Sun Yat-sen University, Guangzhou, Guangdong 510275, China
    2.Center for Tourism Planning & Research, Sun Yat-sen University, Guangzhou, Guangdong 510275, China
  • Received:2012-10-24 Revised:2013-03-16 Online:2014-05-10 Published:2014-05-10

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摘要：

广州亚运会开幕式既是体育事件的仪式部分,也是一个独立的文化事件。基于事件与仪式理论视角,阐述亚运会开幕式的文化呈现及文化象征符号意义,透过举办地本地居民对具有本地文化表征事件的态度,分析亚运会开幕式事件与举办地文化的关系,探讨在事件背景下文化认同的呈现及可能的变化趋势。透过对作为阈限的事件、事件的文化表演、事件的文化时代连结、事件对地方意识的激发等关系的阐释,呈现亚运会开幕式的文化认同。研究发现：① 广州亚运会开幕式事件唤起的情绪是文化本体认同的体现,事件亦提供认识文化体系中文化符号及其意义的一个途径,同时广州亚运会开幕式事件推进了文化的整合;② 广州亚运会开幕式事件影响文化认同的过程需要相关群体的积极参与,只有将暂时的情绪转化成人们对于文化的主动性思考、认知与认同,事件的刺激作用才能得以延续并最终作用于文化认同。此外,事件对文化认同的影响需要在时间延伸上进行讨论和完善,事件后文化的发展状态也需要被关注。

关键词: 体育事件, 广州亚运会, 开幕式, 文化认同, 仪式理论

Abstract:

While the issue of cultural identity is highlighted under the circumstance of globalization and modernization, there is still lacking particular research on sports events'impacts on cultural identity. Thus more attention should be paid to the socio-cultural impacts in order to utilize more fully of the positive impacts of sports events. 2010 Asia Games opening ceremony in Guangzhou is not only part of the sports event, but also an independent cultural event. The article, through participant observation and interview, described the Lingnan Culture in Guangzhou Asian Games opening ceremony and interpreted the cultural symbols in it. The relationship between the ceremony and the culture of the host city was discussed by analyzing the attitude of local residents to the event with local cultural characteristics. Possible changing tendency of cultural identity in the context of the opening ceremony was also discussed. By expounding event as a liminal phase, event as cultural performance, event as a connection of traditional and modernity, event as a booster of local awareness, how the cultural identity would be was revealed in the context of events that represented by the Asian Games opening ceremony in this article. It indicates that: 1) the relationship between events and cultural identity is reflected on the different levels of cultural identity. Ontological identity is showed in the emotions that aroused by events. Events also offer a way to learn about the cultural symbols and different cultures integrate with the stimulation of events; 2) the participation of local people plays an important role in the proceeding of culture identity affected by the event. The stimulations generated by the event can be lasting and finally affects cultural identity only when the people turn the provisory emotion into a more positively thought and cognition. Meanwhile, we also need to identify how events influent cultural identity on a long time scale and attention also should be paid to the post-event development of the culture.

Key words: sport events, 2010 Asia Games in Guangzhou, opening ceremony, cultural identity, ritual theory

中图分类号: 

  • K901