地理科学 ›› 2015, Vol. 35 ›› Issue (11): 1372-1380.doi: 10.13249/j.cnki.sgs.2015.011.1372

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网络消费时空演变及区域联系特征研究——以京东商城为例

席广亮1,2(), 甄峰3,4(), 张敏3,4, 尹罡1, 蒋金亮1   

  1. 1.南京大学地理与海洋科学学院,江苏 南京 210093
    2.巴黎高科电信学院社会经济系,法国 巴黎75013
    3.南京大学建筑与城市规划学院,江苏 南京 210093
    4.南京大学人文地理研究中心,江苏 南京 210093
  • 收稿日期:2014-01-20 修回日期:2014-03-04 出版日期:2015-11-20 发布日期:2015-11-20
  • 作者简介:

    作者简介:席广亮(1985-),男,甘肃庆阳人,博士研究生,研究方向为信息时代城市空间结构。E-mail:xigl022@163.com

  • 基金资助:
    国家自然科学基金项目(41371150、40971094)、江苏高校哲学社会科学研究重点项目(2011ZDIXM002)、江苏省研究生创新工程项目(CXZZ12_0040)资助

Spatio-temporal Evolution and Regional Connection of Online Consumption: A Case Study on Jingdong Mall

Guang-liang XI1,2(), Feng ZHEN3,4(), Min ZHANG3,4, Gang YIN1, Jin-liang JIANG1   

  1. 1.School of Geographic and Oceanographic Sciences,Nanjing Univiersity, Nanjing, Jiangsu 210093,China
    2.Economics and Social Sciences,TelecomParistech,Paris 75013, France
    3.School of Architecture and Urban Planning, Nanjing University, Nanjing, Jiangsu 210093, China
    4.Research Center of Human Geography, Nanjing University, Nanjing, Jiangsu 210093, China
  • Received:2014-01-20 Revised:2014-03-04 Online:2015-11-20 Published:2015-11-20

摘要:

网络消费发展为区域经济增长带动新的动力,对网络消费的时空演变和区域联系特征研究,有助于深入的理解网络消费市场的空间组织关系。采用京东商城网上购物评论的用户信息数据,来研究网络消费时空演变趋势及网络消费区域联系特征。选取网络消费数量、万人网络消费人数、变异系数、Theil指数等指标,分析网络消费的发展过程和区域差异,结果表明网络消费增长早期较为缓慢,从2007年开始进入加速阶段,网络消费增长呈现东部高、中西部低的特征,并且东中西三大地带内发展差异显著。通过空间联系强度分析发现,中西部地区网络消费空间联系强度低于东部地区,但区域空间联系网络由不均衡逐渐向均衡状态转变。同时,研究表明网上零售企业的物流配送等要素布局对网络消费的区域联系具有显著影响。

关键词: 网络消费, 时空演变, 区域联系, 影响因素, 京东商城

Abstract:

With the development of Internet and information technologies, the e-commerce economics has raised sharply in China, which drives online consumption increasing rapidly. Online consumption gradually becomes the new growth force of regional economics. Regarding the backgrounds supporting the economic and social development are not same in different regions, so the developments of online consumption are different with different regions. The online shopping consumer of Jingdong mall is taken as example in this article, to research its tempo-spatial evolution tendency and regional connection of online consumption, so as to provide some theoretical and practical evidences for the distribution of online shopping enterprises. The indices of the total number of online consumer, the number of online consumer per 10 000 people, coefficient of variation and the Theil coefficient are adopted to analyze the evolution tendency of online consumption in different regions. With the data of online consumer, we tried to explain the spatial and temporal distribution of online consumption as well as the evolutional regulation. The results show that the increasing of online consumption can be divided into two different stages: the online consumption increased slowly in the first stage (from 2003 to 2007), but the spatial differences of online consumption between different provinces increased in this stage. In the second stage (from 2007 to 2011) the online consumption grew rapidly, but the spatial differences began to decrease. The analysis with the “three belts” revealed that the growth of online consumption in Eastern China was faster than that in Central and Western China. The results of the model of regional connection intensity indicated that the intensities of spatial connection of online consumption in Western and Central China are obviously weaken than that in Eastern China, but the network of regional connection became balance from imbalance. More attention should be paid on the online consumption and regional connection in Western China. Several indices, such as economic development, residential income, the level of urbanization, social consumption, the level of informatization as well as the operation and logistics distribution of e-commerce enterprise, are adopted to analyze the influencing mechanisms of online consumption. Residential income is the leading factor which decides the online consumption difference between different regions. With the continual development of online consumption, the level of informatization becomes the key factor which influences the regional online consumption. Meanwhile, the distribution of self-built logistics system determinates the network structure of online consumption connection between regions. The research on the overall development evolution tendency and regional connection of online consumption can help to understand the relationship between the online consumption and the physical consumption in different regions, which could provide certain guide for the local development of online retailer enterprise and social consumption development.

Key words: online consumption, spatio-temporal evolution, regional connection, influencing factors, Jingdong Malll

中图分类号: 

  • K902