关键词: 旅游发展质量, 协调发展度, 旅游经济规模, 中国

Abstract:

Tourism development quality is an important strategic issue of tourism development, and it is also the key to accelerate healthy and sustainable development of tourism industry in China. For a long time, tourism development quality level is not high due to one-sided pursuit of development speed and scale for tourism industry in China. It is urgent to study this scientific proposition in order to ensure the coordinated development between tourism quality and tourism quantity. Based on the connotation of tourism development quality, this article proposes that the evaluation index system of tourism development quality, which is composed of 5 categories of indexes (quality of tourism products, quality of tourism service, quality of tourism facilities, quality of tourism market and quality of tourism environment) and 31 detailed indexes. In order to measure the coordination between tourism development quality and quantity, this article also establishes the coordinated development degree model. According to provincial cross section data in 2010, the index of tourism development quality was calculated, and coordination of tourism development quality and quantity was measured, then each provincial tourism development situation was analyzed. The major conclusions of this article are as follows. Firstly, Chinese overall level of tourism development quality is rather low, and spatial difference is obvious. Provincial tourism development quality reduces from the Eastern China to Central China, and from Central China to Western China. The tourism quality of Chinese provinces can be divided into four types, which are high quality type, high-intermediate quality type, intermediate-low quality type and low quality type. Secondly, from the aspect of correlation between tourism development quality and other economic indicators, tourism economic development level could not reflect the quality of tourism development, and there is also no corresponding relationship between tourism economic scale and tourism development quality. One-sided pursuit of quantity indicators such as tourism development scale is not recommended. These tourism economic indicators should be downplayed in the future, and multi-dimensional indicators such as tourist satisfaction index, tourism environment quality index, level of convenience for people and the degree of standardization should be attached more importance. In addition, from the aspect of coordination between tourism quality and quantity, the overall level of Chinese tourism development coordination is on the low side. According to it, 31 provinces in China can be divided into four types, which are good coordination, moderate coordination, reluctant coordination and maladjustment. Finally, this article focused on the tourism development speed. The result shows that tourism development speeds in good coordinate development provinces are commonly at low level. Based on locally weighted regression and smoothly scatterplots, this article finds that tourism development speed presents a significant pullback trend on the whole with the improvement of coordinated development degree, and the possible factors of the pullback trend are discussed.

Key words: tourism development quality, coordinated development degree, tourism development scale, China