地理科学 ›› 2015, Vol. 35 ›› Issue (4): 440-447.doi: 10.13249/j.cnki.sgs.2015.04.440

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旅游景区门票价格支付意愿研究——以西溪国家湿地公园为例

潘丽丽(), 孙玉勤   

  1. 浙江工商大学旅游与城市管理学院,浙江 杭州 310018
  • 收稿日期:2014-03-27 修回日期:2014-06-17 出版日期:2015-04-20 发布日期:2015-04-20
  • 作者简介:

    作者简介:潘丽丽(1975-),女,辽宁新民人,副教授,硕导,研究方向为旅游地理、旅游规划。E-mail:panlilishenyang@163.com

  • 基金资助:
    国家自然科学基金项目(41201138) 浙江省自然科学基金项目(LQ12D010022)资助

Willingness to Pay for the Tourist Areas’ Admission: A Case Study of Xixi National Wetland Park in Hangzhou

Li-li PAN(), Yu-qin SUN   

  1. College of Tourism and City Management, Zhejiang Gongshang University, Hangzhou, Zhejiang 310018, China
  • Received:2014-03-27 Revised:2014-06-17 Online:2015-04-20 Published:2015-04-20

摘要:

门票价格支付意愿关系景区发展和游客体验质量。以西溪国家湿地公园为案例进行实证研究,从最低、最佳、最高三层次指标调查游客门票价格支付意愿,使用因子分析、回归分析等方法探究支付意愿影响因素。研究表明,旅游景区现行门票价格认可度较高,现行门票价格对最高支付意愿有限定作用,最佳支付、最低支付明显小于现行门票价格。景区门票属性、形象认知、设施服务、价值标准、旅游动机影响支付意愿,其中门票属性、形象认知对支付意愿数值影响最为显著,社会经济指标中居住地对游客支付意愿具有显著影响。

关键词: 支付意愿, 门票价格, 西溪国家湿地公园

Abstract:

Tourists' willingness to pay for the tourist areas' admission is closely related to the development of the tourist areas and the tourists' travel experience. This study, a case study of Xixi National Wetland Park in Hangzhou, examines the tourists' willingness to pay for the tourist areas' admission. The willing to pay for admission is decomposed into three hierarchical indicators, which are the lowest, the best and the highest ones. Factorial analysis and regression analysis are conducted to investigate the factors influencing tourists' willingness. It is shown that the current admission fee is reasonable, which constrains the tourists’ highest willingness to pay. Meanwhile, the best admission and the lowest admission are way lower than the current admission fee. The characteristics of the admission fee, resort image recognition, facilities, value, travel motivation all influence the willingness to pay for the admission. Of all the factors, the characteristics of the admission fee and the image recognition contribute more to the willingness to pay than the other factors.

Key words: willingness to pay, tourist areas' admission, Xixi National Wetland Park

中图分类号: 

  • F59