关键词: 文化转型, 地方, 空间文化生产, 深圳华侨城

Abstract:

Place can serve as a template for examining the contemporary cultural dynamics of socioeconomic transformation and restructuring, and the culture has important influences on place construction and becoming. However, in the earlier studies, the culture impacts in the process of place becoming received inadequate treatment. Modern China is now undergoing a rapid and dramatic socioeconomic transformation which can be understood as cultural transformation essentially. Meanwhile, place is continue becoming due to the rapid urbanization and urban renewal in the past decade. The relationship between place becoming and cultural transformation embodies a concentrated reflection of the impact mechanism of changing cultural fashions on cultural production of place. This article aims to explore the impacts of cultural transformations on place becoming, especially focus on how cultural transformation can construct and change the cultural implications of place. This article, using Shenzhen Overseas Chinese Town (OCT) as a case study, examines the changing names and advertising texts to deconstruct the transformation process and characteristic of cultural implications of place. It is oun that the changing culture fashions are the characteristic of the cultural transformation in modern China since the asynchronization and occasionality in the values and lifestyle changing, materiality redevelopment and subject consciousness representation. The local government and the developers employ the notion of spatial imagineering, and select the meanings fit to the culture fashions to construct a place, with the help of physical space (re)construction. The name, structure and form of the architecture, the landscape, the lifestyle and the social network show the new changing meanings of place. In this process: 1) Each place has one dominant culture in the cultural production of space at one time, while the non-mainstream cultures can also play roles in place becoming. The implications of place are from multiple cultures. 2) There are also many ways in culture production of place. When one way is the mainstream, the others will be non-mainstream. 3) The cultural and meanings diversity of a place make it more difference and attractive, and cater to the changing needs of mainstream social classes in different culture fashions. When an urban community can show multiple meanings from different cultures and multiple ways of culture production, it can be a mixed community where people preferring different culture fashions and from different classes can live together and harmoniously.

Key words: cultural transformation, place, cultural production of space, Shenzhen Overseas Chinese Town