关键词: 5A级景区, 旅游景区, 网站质量评价

Abstract:

This is a case study of cybergeography with case of Chinese tourism websites' quality. In this paper, it assesses the portal websites' quality of China's 112 5A rated tourism attractions and analysis the spatial distribution. The assessment system is defined as four parts: evaluation of user experience, technique support, content completeness and effect functionality. In order to easily calculate, the paper decomposes the four parts to 21 specific indicators, such as usability, content amount and quality, interactivity, information architecture and so on. With investigation of 112 5A attractions' portal websites, it is shown that the distribution of websites' quality in China is spatially differentiated and presented a situation of relative concentration and centrality. Jiangsu and Zhejiang province have the most high quality websites, which represent the center of China's online business. With Sichuan, Chongqing, Anhui and Hubei together, these 6 provinces constitute a collective belt of highest quality websites which around Changjiang River. Another collective belt of higher quality websites is in the east of our country, which is consisted of Shandong, Jiangxi, Fujian, Guangxi and Hunan. On the contrary, the northwest and southwest parts of China have low information levels. Besides, the results of each evaluation show that the spatially distribution of websites' quality in China are different. The center of gravity to effect functionality is the most west and north position. This means that the gap between east and west of China isn't so big by the reason of tourists' attention. The attractions in the middle and west parts of China occupy more and more tourism market, so the information demand from tourisms holds high level, which can be reflected by page views from goole.com and baidu.com. On the content completeness, the center of gravity is most east position and concentration of four parts. This attributes to the close cooperation and collection between tourism attractions and other tourism enterprises. The user experience evaluation shows a state of relatively dispersion because of good performances from websites in the middle and west regions, that means the technical problem of interact experience on website is no longer the restriction to the construction of portal attraction website. In the end, the result of technique support evaluation is more or less same with the overall evaluation result. The turning radius of standard deviation ellipse is 26.26, which presets typical northeast-southwest orientation and shortest transmeridional radius. It reflects that websites of which get high scores in this part frequency concentrates in the eastern coastal regions.

Key words: 5A rated tourism attraction, portal websites, quality assessment, spatial feature