地理科学 ›› 2016, Vol. 36 ›› Issue (4): 548-554.doi: 10.13249/j.cnki.sgs.2016.04.008

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中国5A级旅游景区网站质量测度及空间特征研究

胡宇娜1,2, 梅林1,3(), 陈妍1   

  1. 1.东北师范大学地理科学学院,吉林 长春 130024
    2. 鲁东大学商学院,山东 烟台 264025
    3. 东北师范大学人文学院,吉林 长春 130017
  • 收稿日期:2015-03-09 修回日期:2015-07-20 出版日期:2016-07-21 发布日期:2016-07-21
  • 作者简介:

    胡宇娜(1980-),女,山东青岛人,博士研究生,讲师,主要从事旅游规划和旅游电子商务研究。E-mail:huyuna0419@163.com

Quality Assessment and Spatial Feature of Portal Websites in China’s 5A Rated Tourism Attraction

Yuna Hu1,2, Lin Mei1,3(), Yan Chen1   

  1. 1.School of Geography Science, Northeast Normal University, Changchun 130024, Jilin, China
    2. School of Business, Ludong University, Yantai 264025, Shandong, China
    3.College of Humanities & Sciences of Northeast Normal University, Changchun 130017, Jilin, China
  • Received:2015-03-09 Revised:2015-07-20 Online:2016-07-21 Published:2016-07-21

摘要:

从用户体验性、技术支撑性、内容完备性和效应功能性4个方面构建评价体系,对中国(不含香港、台湾、澳门)112家5A级旅游景区的官方网站质量进行了测评,并使用重心法和标准差椭圆法对景区网站质量空间分布特征进行了分析,其结果如下: 从质量综合水平来看,空间差异性明显,高质量官方网站的景区在空间上呈现出相对集中的态势,具有明显的向心性,重心在中国东部偏南地区,而中西部地区的景区网站质量整体偏低;从各项评价指标来看,内容完备性在空间上集中态势最为明显,用户体验性空间分散态势最明显,效用功能性的重心在几项评价中最为偏向西北,另外,技术支撑性在空间上呈现出典型的南北走向集中态势。

关键词: 5A级景区, 旅游景区, 网站质量评价

Abstract:

This is a case study of cybergeography with case of Chinese tourism websites' quality. In this paper, it assesses the portal websites' quality of China's 112 5A rated tourism attractions and analysis the spatial distribution. The assessment system is defined as four parts: evaluation of user experience, technique support, content completeness and effect functionality. In order to easily calculate, the paper decomposes the four parts to 21 specific indicators, such as usability, content amount and quality, interactivity, information architecture and so on. With investigation of 112 5A attractions' portal websites, it is shown that the distribution of websites' quality in China is spatially differentiated and presented a situation of relative concentration and centrality. Jiangsu and Zhejiang province have the most high quality websites, which represent the center of China's online business. With Sichuan, Chongqing, Anhui and Hubei together, these 6 provinces constitute a collective belt of highest quality websites which around Changjiang River. Another collective belt of higher quality websites is in the east of our country, which is consisted of Shandong, Jiangxi, Fujian, Guangxi and Hunan. On the contrary, the northwest and southwest parts of China have low information levels. Besides, the results of each evaluation show that the spatially distribution of websites' quality in China are different. The center of gravity to effect functionality is the most west and north position. This means that the gap between east and west of China isn't so big by the reason of tourists' attention. The attractions in the middle and west parts of China occupy more and more tourism market, so the information demand from tourisms holds high level, which can be reflected by page views from goole.com and baidu.com. On the content completeness, the center of gravity is most east position and concentration of four parts. This attributes to the close cooperation and collection between tourism attractions and other tourism enterprises. The user experience evaluation shows a state of relatively dispersion because of good performances from websites in the middle and west regions, that means the technical problem of interact experience on website is no longer the restriction to the construction of portal attraction website. In the end, the result of technique support evaluation is more or less same with the overall evaluation result. The turning radius of standard deviation ellipse is 26.26, which presets typical northeast-southwest orientation and shortest transmeridional radius. It reflects that websites of which get high scores in this part frequency concentrates in the eastern coastal regions.

Key words: 5A rated tourism attraction, portal websites, quality assessment, spatial feature

中图分类号: 

  • F592.6