基于粗糙集和层次分析法的农村居民旅游目的地选择研究

doi:10.13249/j.cnki.sgs.2016.12.014

地理科学 ›› 2016, Vol. 36 ›› Issue (12): 1885-1893.doi: 10.13249/j.cnki.sgs.2016.12.014

基于粗糙集和层次分析法的农村居民旅游目的地选择研究

程静静¹(), 胡善风¹, 张圆刚^2,³, 齐新征¹, 金声琅¹

1.黄山学院旅游学院,安徽黄山 245041
2.澳门城市大学,澳门 999078
3.黄山学院经济管理学院,安徽黄山 245041

收稿日期:2015-10-15 修回日期:2016-06-20 出版日期:2016-12-20 发布日期:2016-12-20
作者简介:
作者简介：程静静（1983-）,女,安徽黄山人,副教授,主要研究方向：乡村旅游。E-mail: 29651741@qq.com
基金资助:
安徽省旅游业青年专家培养计划项目(AHLYZJ201416);国家自然科学基金项目(41071327);安徽省教育厅人文社会科学重点研究项目(SK2015A527,SK2016A0875);安徽省哲学社科规划项目(AHSKZ2015D15,AHSKQ2014D59);黄山学院2013年度校级科研项目(2013xsk008)

Tourism Destination of Rural Residents Based on Rough Set and Analytic Hierarchy Process Method

Jingjing Cheng¹(), Shanfeng Hu¹, Yuangang Zhang^2,³, Xinzheng Qi¹, Shenglang Jin¹

1. School of Tourism, Huangshan University, Huangshan 245041, Anhui, China
2.City University of Macau, Macau 999078, China
3. School of Economic Management, Huangshan University,Huangshan 245041, Anhui, China

Received:2015-10-15 Revised:2016-06-20 Online:2016-12-20 Published:2016-12-20
Supported by:
Training Program for Young Professionals of Tourism Industry in Anhui Province (AHLYZJ201416);National Natural Science Foundation of China(41071327);Key Research Project of Humanities and Social Sciences of Anhui Provincial Department of Education (SK2015A527,SK2016A0875);Philosophy and Social Science Planning Project of Anhui Province(AHSKZ2015D15,AHSKQ2014D59);2013 Scientific Research Project of Huangshan University(2013xsk008)

摘要/Abstract

摘要：

充分考虑主客观因素,运用粗糙集和层次分析法研究农村居民旅游目的地选择影响因子,确定农村居民旅游目的地选择指标体系,并通过评价方法将指标合理化。研究结果表明： ① 判断矩阵计算的各因素权重结果较为接近,比较理想。② 农村居民旅游目的地影响因子中的消费水平、旅游景观、旅游氛围均超过0.1,排在前3位,较以往学者研究结果有所变化。③ 农村居民出游对旅游资源偏好较以往有很大改观。④ 旅游目的地的旅游氛围营造等影响因子已经超过了之前农村居民优先考虑的距离因素。⑤ 对交通条件,住宿水平的影响因子考虑的较少。相对传统的农村居民旅游目的地出游影响因素的研究方法,该方法可以最大限度的避免层次分析法所依赖的专家经验,避免出游因素评价指标设计中出现的重复性。

关键词: 粗糙集, 层次分析法, 判断矩阵, 农村居民, 旅游目的地

Abstract:

With both subjective and objective factors taken into full account, rough set and analytic hierarchy process is applied to the study of influential factors in tourism destination choice of rural residents, so as to determine its index system and rationalize the system through evaluation. The results show that 1) The weights for judging the results of the matrix calculation are similar and reasonable. 2) Among all the aspects which influence the tourism destination of rural residents,the consuming level,land scape, tourism atmosphere account for more than 0.1, being listed within the top three, which is rather different from the former research of other scholars. 3) Compared to the past, the preference of the rural residents’ choice for tourism destination has changed a lot. 4) The tourism atmosphere of the tourism destination effects greatly on the rural residents’ choice of tourism destination,instead of the original consideration of traveling distance. The influence from transportation,accommodation on the choice of tourism destination is comparatively weak. Unlike the traditional research method adopted by other scholars, this research method can maximally avoid the influence of experts experience appearing in Analytic Hierarchy Process Method.

Key words: rough set, analytic hierarchy, judgement matrix, rural residents, tourism destination

中图分类号:

K902

程静静, 胡善风, 张圆刚, 齐新征, 金声琅. 基于粗糙集和层次分析法的农村居民旅游目的地选择研究[J]. 地理科学, 2016, 36(12): 1885-1893.

Jingjing Cheng, Shanfeng Hu, Yuangang Zhang, Xinzheng Qi, Shenglang Jin. Tourism Destination of Rural Residents Based on Rough Set and Analytic Hierarchy Process Method[J]. SCIENTIA GEOGRAPHICA SINICA, 2016, 36(12): 1885-1893.

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	指标	内容
旅游目的地选择影响因素初步指标体系	B₁	旅游景观
	B₂	交通条件
	B₃	住宿条件
	B₄	旅游氛围
	B₅	特色服务项目
	B₆	往返交通时间
	B₇	消费水平
	B₈	娱乐设施
	B₉	推广度
	B₁₀	亲友意见
	B₁₁	空间距离
	B₁₂	购物环境
	B₁₃	旅游商品
	B₁₄	社会治安
	B₁₅	形象认知
	B₁₆	旅游服务与管理

目的地	评价指标分析																决策属性
目的地	B₁		B₂	B₃	B₄	B₅	B₆	B₇	B₈	B₉	B₁₀	B₁₁	B₁₂	B₁₃	B₁₄	B₁₅	B₁₆
C₁	1	3	3	2	4	2	3	1	4	2	3	3	4	2	2	3	3
C₂	3	3	2	3	3	3	4	3	3	3	3	4	3	2	3	4	3
C₃	3	3	4	4	3	3	4	3	4	2	3	3	3	3	3	4	4
C₄	4	2	4	2	3	4	2	3	4	3	3	4	4	2	4	3	2
C₅	3	2	3	2	4	3	2	2	3	1	1	3	2	2	4	1	3
C₆	4	2	4	3	2	3	2	3	4	1	4	2	1	4	2	3	1
C₇	3	3	2	2	3	3	3	2	4	3	3	2	4	3	3	3	4
C₈	3	2	3	2	4	3	2	3	2	4	4	2	2	3	2	2	3
C₉	4	2	3	2	3	4	2	3	3	1	2	2	4	3	2	3	2
C₁₀	3	2	2	2	4	2	3	3	3	2	2	2	3	2	3	3	4
C₁₁	4	2	4	2	1	3	3	4	2	4	3	1	4	3	1	3	3
C₁₂	3	3	1	2	3	2	3	2	4	2	1	2	3	2	2	3	1
C₁₃	3	2	3	3	4	3	4	2	3	2	3	3	4	2	3	3	2
C₁₄	4	3	2	2	2	4	3	4	4	3	2	3	3	4	3	3	3
C₁₅	3	2	2	4	4	4	3	1	1	2	3	2	3	3	2	1	2
C₁₆	4	3	4	2	3	2	2	4	3	3	3	1	2	3	1	3	2
C₁₇	4	2	3	3	2	4	4	3	4	2	3	2	4	3	3	2	4
C₁₈	2	2	4	3	2	3	1	2	1	2	3	2	3	3	3	1	1
C₁₉	3	2	4	2	3	3	2	3	2	4	3	2	4	2	3	2	3
C₂₀	3	3	2	4	3	4	4	1	3	2	4	3	2	2	2	2	3
C₂₁	3	2	4	3	3	2	3	2	2	3	3	3	3	4	3	1	1

	指标	内容
旅游目的地选择评价指标体系	B₁	旅游景观
	B₂	交通条件
	B₃	住宿条件
	B₄	旅游氛围
	B₅	往返交通时间
	B₆	消费水平
	B₇	娱乐设施
	B₈	推广度
	B₉	亲友意见
	B₁₀	社会治安

基于粗糙集和层次分析法的农村居民旅游目的地选择研究

Tourism Destination of Rural Residents Based on Rough Set and Analytic Hierarchy Process Method

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