地理科学 ›› 2018, Vol. 38 ›› Issue (6): 903-912.doi: 10.13249/j.cnki.sgs.2018.06.009

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吉林省农产品电子商务生态系统构建策略研究

郭坤(), 张树山, 孙毅   

  1. 东北师范大学商学院,吉林 长春 130117
  • 收稿日期:2017-06-08 修回日期:2017-12-18 出版日期:2018-06-20 发布日期:2018-06-20
  • 作者简介:

    作者简介:郭坤(1976-),女,吉林通化人,博士,讲师,主要从事区域经济及供应链管理研究。E-mail:823141156@qq.com

  • 基金资助:
    吉林省哲学社会科学规划一般项目(2016B357)、商务部委托项目(1504008)资助

The Strategy of the Agricultural Products E-commerce Ecosystem’s Construction in Jilin Province

Kun Guo(), Shushan Zhang, Yi Sun   

  1. Business School, Northeast Normal University, Changchun 130117, Jilin, China
  • Received:2017-06-08 Revised:2017-12-18 Online:2018-06-20 Published:2018-06-20
  • Supported by:
    General Project of Philosophy and Social Science of Jilin Province (2016B357), The Entrusted Project from China’s Ministry of Commerce (1504008)

摘要:

基于吉林省农产品电子商务的发展现状,借助商业生态系统理论,构建了吉林省农产品电子商务生态系统理论模型框架,提出吉林省农产品电子商务生态系统主要包括核心物种、关键物种、支持物种、寄生物种、外围物种和外部环境等6个物种,物种间相互作用构成了3种商域:交易域、服务域和环境域,在此基础上进一步探讨系统内因子作用机制。根据吉林省农产品电子商务生态系统发展特点,提出如下建议:扶植农产品电商平台龙头企业、在农村培育电商的“创业能人”、投资兴建农产品电商产业园区、加大对于农村信息网络建设等构建策略。

关键词: 商业生态系统, 农产品电子商务, 电子商务生态系统

Abstract:

There are abundant agricultural resource and various kinds of distinctive agricultural products in Jilin Province which is a key commodity grain base in China. While Jilin Province is not competitive but a large-scale production in agriculture because of the contradiction between “small farmers and big markets”. From 2015, agricultural product e-commerce has been a rapid development in China, which brings new opportunities for the development of agriculture in Jilin Province. But the pattern of FROM TOP TO BOTTOM leads to the lack of the endogenous power for deepening the development of the agricultural product e-commerce in Jilin Province. So the construction of the agricultural product e-commerce ecosystem in Jilin Province is imperative. At first, connecting the specific situation in Jilin Province, this article analyzes the present geographical distribution of the agricultural product e-commerce of Jilin Province. Secondly, based on the Business Ecosystem Theory, we construct a theoretical model of agricultural product e-commerce ecosystem for Jilin Province which includes 6 species and 3 business domains. Finally, considering this theoretical framework, we give some valuable suggestions such as supporting the leader of agricultural product e-commerce platform enterprises, cultivating the entrepreneurial talent in rural, investing to build the agricultural product e-commerce industrial parks in rural and so on.

Key words: business ecosystem, agricultural product e-commerce, e-commerce business ecosystem

中图分类号: 

  • F061.5