Differences Comparison of Urban Scale Destination’s Inbound Tourism Market Evolution: The Time Interval Study Based on Internal Structure and External Scale in Hong Kong, China and Singapore City
Ruibo Zha1,3,4(),Shidai Wu1,3(),Gennian Sun2
1. College of Tourism, Fujian Normal University, Fuzhou 350108, Fujian, China 2. School of Geography and Tourism, Shaanxi Normal University, Xi’an 710119, Shaanxi, China; 3. School of Geographical Science, Fujian Normal University, Fuzhou 350007, Fujian, China 4. School of Hospitality Business Management, Washington State University, Pullman 99164-4750, USA
In order to compare the differences between the internal and external market structure of the small urban inbound tourism destinations, this article draws on the O-D (Origin-Destination) model of the regional traffic network planning, and then puts forward a inbound tourism O-D model which can reveal the market change processes of the inbound tourism destinations from three dimensions. This article taking two city-destination, Hong Kong, China and Singapore city as examples, analyzed the changes in both internal market structure and external market scale using the statistical data from the year 2005 to 2016. At the same time, the article also constructed two matrices which called “market importance-travel preference” and “market share-travel preference” to compare the market changes of Hong Kong and Singapore. The results showed that from the internal view, the centralization level of Hong Kong’s inbound market has improved in the past 10 years, while the Singapore’s inbound sustained to be more diversity than Hong Kong. In conclusion, this article also discussed the important significance of the O-D modeling for choosing the right inbound market strategy and the pros and cons of concentration and diversity as inbound tourism market polices for different size inbound tourism destinations.
. 城市型目的地入境旅游市场演化差异研究——基于中国香港和新加坡市内部结构与外部规模分时段辨析[J]. 地理科学,
2018, 38(10): 1661-1669.
. Differences Comparison of Urban Scale Destination’s Inbound Tourism Market Evolution: The Time Interval Study Based on Internal Structure and External Scale in Hong Kong, China and Singapore City[J]. SCIENTIA GEOGRAPHICA SINICA,
2018, 38(10): 1661-1669.
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