地理科学 ›› 2018, Vol. 38 ›› Issue (10): 1661-1669.doi: 10.13249/j.cnki.sgs.2018.10.010

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城市型目的地入境旅游市场演化差异研究——基于中国香港和新加坡市内部结构与外部规模分时段辨析

查瑞波1,3,4(), 伍世代1,3(), 孙根年2   

  1. 1. 福建师范大学旅游学院,福建 福州 350108
    2. 陕西师范大学地理科学与旅游学院,陕西 西安 710119
    3. 福建师范大学地理科学学院,福建 福州 350007
    4. 华盛顿州立大学商学院,华盛顿 普尔曼 99164-4750
  • 收稿日期:2018-01-19 修回日期:2018-03-12 出版日期:2018-12-12 发布日期:2018-12-12
  • 作者简介:

    作者简介:查瑞波(1989-),男,陕西咸阳人,博士,讲师,硕导,主要从事旅游地理与可持续发展研究。E-mail:rbzha@fjnu.edu.cn

  • 基金资助:
    教育部人文社会科学研究青年基金项目(18YJCZH007)、国家重点研发计划项目(2017YFC0505403)、国家自然科学基金项目(41171147)、国家旅游局“研究型英才培养计划”项目(WMYC20151059)、国家留学基金(201506870028)资助

Differences Comparison of Urban Scale Destination’s Inbound Tourism Market Evolution: The Time Interval Study Based on Internal Structure and External Scale in Hong Kong, China and Singapore City

Ruibo Zha1,3,4(), Shidai Wu1,3(), Gennian Sun2   

  1. 1. College of Tourism, Fujian Normal University, Fuzhou 350108, Fujian, China
    2. School of Geography and Tourism, Shaanxi Normal University, Xi’an 710119, Shaanxi, China;
    3. School of Geographical Science, Fujian Normal University, Fuzhou 350007, Fujian, China
    4. School of Hospitality Business Management, Washington State University, Pullman 99164-4750, USA
  • Received:2018-01-19 Revised:2018-03-12 Online:2018-12-12 Published:2018-12-12
  • Supported by:
    Humanities and Social Science Research Youth Foundation of the Ministry of Education of China (18YJCZH007), National Key R&D Program (2017YFC0505403), National Natural Science Foundation of China (41171147), China Tourism Bureau “Research Tourism Elites Program” (WMYC20151059), China Scholarship Council Program(201506870028)

摘要:

借鉴区域交通网络建构中的O-D(Origin-Destination)模型提出一个能够从3个维度揭示入境旅游目的地内外部市场变化过程的旅游O-D对接模型,以中国香港和新加坡市为案例,分析了两地入境旅游市场结构与规模的变化。通过内外部多指标对比研究,辨析入境旅游市场集中化与多样性的利弊,比较小型城市型入境旅游目的地的内外部市场结构变化差异。利用2005~2016年相关统计数据,构建了市场重要度-市场偏好和市场偏好-市场占有率2个组合矩阵,取2005和2006年的平均值与2015和2016年的平均值,对中国香港和新加坡市的入境市场进行了比较。结果显示,从旅游目的地内部客源结构来看,10 a间香港入境旅游市场集中度高并呈现进一步集中化趋势,而新加坡入境旅游市场多样性高且相对稳定,这与香港2003年开放内地“自由行”而内地入港旅游持续增长有关;从目的地外部市场规模来看,中国是世界最大的出境游市场,出境游规模远超过印度尼西亚,导致香港旅游市场吨位指数也远大于新加坡。最后,结合已有研究进行文献对话讨论了市场集中化与多样化策略选择对不同规模入境旅游目的地的利弊,分析认为多样性的入境旅游市场策略有利于大型入境旅游目的地实现其全球政经战略需求等的目的。而对于小型城市入境目的地而言,集中性的入境旅游市场策略更有利于节约营销成本、获得稳定客源和实现入境旅游收入的长期稳定增长。

关键词: 入境旅游市场, 内部和外部, 集中化与多样性, O-D模型, 中国香港, 新加坡市

Abstract:

In order to compare the differences between the internal and external market structure of the small urban inbound tourism destinations, this article draws on the O-D (Origin-Destination) model of the regional traffic network planning, and then puts forward a inbound tourism O-D model which can reveal the market change processes of the inbound tourism destinations from three dimensions. This article taking two city-destination, Hong Kong, China and Singapore city as examples, analyzed the changes in both internal market structure and external market scale using the statistical data from the year 2005 to 2016. At the same time, the article also constructed two matrices which called “market importance-travel preference” and “market share-travel preference” to compare the market changes of Hong Kong and Singapore. The results showed that from the internal view, the centralization level of Hong Kong’s inbound market has improved in the past 10 years, while the Singapore’s inbound sustained to be more diversity than Hong Kong. In conclusion, this article also discussed the important significance of the O-D modeling for choosing the right inbound market strategy and the pros and cons of concentration and diversity as inbound tourism market polices for different size inbound tourism destinations.

Key words: inbound tourism, internal and external, centralization and diversity, O-D modeling, Hong Kong, China, Singapore city

中图分类号: 

  • F59