关键词: 城市再开发, 社区感知, 内隐联想测验法, 视觉方法, 广州永庆坊

Abstract:

The redevelopment of inner city has been an important way to remodel the urban current social space in China, which also triggers to the potential negative influence of the community residents while activating the old city and promoting the stable development of the city. Importantly, the redevelopment of inner city has impact on the sense of community of residents and their related subjects. Implicit association test is an important social cognitive method of psychology and has been used in the field of social cognition such as implicit attitude and implicit stereotype. Based on the background of urban redevelopment, taking Yongqing Square in Guangzhou as an example, this study used implicit association test, questionnaires and qualitative interviews to explore the community-related subjects’ sense of community before and after the transformation, and aimed to explore their differences in perceived attitudes. First of all, after the assessment of the questionnaire, the experimental materials used positive words and coherent words as experimental “attribute words” and photographs as “conceptual words” to interpret the participants’ emotional experience visually. Second, questionnaires were used to measure the participants’ explicit perceptions before and after the transformation of Yongqing Square. Implicit association test was used to measure participants’ implicit cognition of community renovation in Yongqing Square. Participants were required to follow the IAT procedural guidelines prepared by the E-prime version 2.0 psychological experiment statistical software to complete the classification test tasks about transformation of Yongqing Square. In addition, this study, through qualitative interview, understood the participants’ views on the redevelopment of Yongqing Square and their experimental experience. The results of the study revealed the separation effect of explicit and implicit attitudes in sense of community, and the difference of explicit attitudes was stronger than that of implicit attitudes. There were significant differences of perceived attitudes in the coherence and positivity of the participants before and after the redevelopment of Yongqing Square in the explicit perception level, and they expressed the affirmation of Yongqing community redevelopment. At the implicit level, participants’ attitudes had no significant difference between the coherence and positivity of the Yongqing Square before and after the redevelopment, which showed a more neutral implicit attitude, indicating that participants believe the transformation of Yongqing Square had little impact on the coherence and enthusiasm of the community. The experimental results showed that the change in the material level was not the real reason why the residents and other subjects were dissatisfied with the transformation. The community renewal should pay more attention to the rights and participation rights of stakeholders, and focus the rationality of the distribution of benefits. Therefore, not only the public participation and investigation should be emphasized in the community transformation planning, but also the implicit perception of the community for the transformation of community should be tapped in order to improve the effectiveness of community planning. Moreover, the article uses the neuroscience cognitive method of implicit association test to study the perception of landscape, which is a new attempt to open up the new direction of neuroscience turn of human geography research methods.

Key words: urban redevelopment, sense of community, implicit association test, visul methods, Yongqing Square