地理科学 ›› 2019, Vol. 39 ›› Issue (12): 1894-1901.doi: 10.13249/j.cnki.sgs.2019.12.007

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虚拟休闲社区的营造与表征:女性网购案例

陈贤斐1, 张博2, 朱竑3()   

  1. 1. 华南师范大学地理科学学院,广东 广州 510006
    2. 华南师范大学旅游学院,广东 广州 510006
    3. 广州大学地理科学学院华南人文地理与城市发展研究中心,广东 广州 510006
  • 收稿日期:2018-12-23 修回日期:2019-03-25 出版日期:2019-12-10 发布日期:2020-03-01
  • 通讯作者: 朱竑 E-mail:zhuh@scnu.edu.cn
  • 作者简介:陈贤斐(1992-),女,甘肃兰州人,博士研究生,主要从事老年移民与休闲研究。E-mail: chenxianfei@m.scnu.edu.cn
  • 基金资助:
    国家自然科学基金项目资助(41630635);国家自然科学基金项目资助(41601133);国家自然科学基金项目资助(41901170);国家自然科学基金项目资助(41601132)

The Construction and Representation of Virtual Leisure Space: A Case Study on Online Shopping Practice

Chen Xianfei1, Zhang Bo2, Zhu Hong3()   

  1. 1. School of Geography, Guangzhou University, Guangzhou 510006, Guangdong, China
    2. School of Tourism Management, Guangzhou 510006, Guangdong, China
    3. The Research Center for Human Geography and Urban Development in Southern China, School of Geographical Science, Guangzhou University, Guangzhou 510006, Guangdong, China
  • Received:2018-12-23 Revised:2019-03-25 Online:2019-12-10 Published:2020-03-01
  • Contact: Zhu Hong E-mail:zhuh@scnu.edu.cn
  • Supported by:
    National Natural Science Foundation of China(41630635);National Natural Science Foundation of China(41601133);National Natural Science Foundation of China(41901170);National Natural Science Foundation of China(41601132)

摘要:

科技的快速发展促生了虚拟休闲时代的到来。以虚拟休闲为切入点,消费者的网络购物实践为研究对象,采用半结构化访谈的研究方法,分析网络消费实践中所形成的虚拟社区,探索女性消费者参与虚拟休闲社区所塑造的互动关系与社区意义。基于ICTs媒介,研究发现:网络消费会重塑现代女性的休闲实践,消费过程中的每个环节包括购买行为结束后的感受都是其获得休闲体验的重要维度;女性网购者自发营造虚拟休闲社区,在强化自我社会角色的同时实现自我休闲;女性网购者在虚拟空间中所获得的愉悦感是群内成员发展其社区关系的纽带,并通过社区的延伸实现和维持积极的自我价值。虚拟休闲会随着载体虚拟化改变其体验形式,并为消费实践与虚拟空间的关系探索提供新的视角。人文地理学者尤其是社会文化地理学者除了关注“客观存在”的地理空间之外,也应该关注“真实存在”的网络空间,网络空间与地理空间一样具有其独特的空间性特征。同时还提出,虚拟休闲也是地理实在休闲的重要补充,并且在当今社会具有不可替代性。

关键词: 虚拟社区, 休闲, 女性网购, ICTs

Abstract:

The rapid development of science and technology promotes the arrival of virtual leisure era. This article provides a grounded examination of virtual leisure, with a particular focus on the place-making of virtual leisure community in the online consumption practice. Based on semi-structural interview, the article analyses the interactive relationship and community meanings created by the participation of female groups in virtual leisure community participation. First, online shopping reshapes the leisure practice of modern female. All steps including the experience after purchasing in the process of online shopping are important dimensions to acquire the experience of leisure. Second, female online shoppers make their own virtual leisure community, at the same time, enhancing their social role through leisure activities. Third, the pleasure that is acquired by the female community members becomes the pivot of community relations, these female online shoppers sustain a positive self-value through the extension of the community. This research argues that virtual leisure also changes the experience of the agent through the virtualization of the carriers, providing a new perspective to investigate the relations between consumption practices and virtual space. Besides, human geographers, especially social and cultural geographers, should not only concern the “objectively existence” geographical space, but they also need to notice the reality of cyberspace because both spaces have their unique spatial features. Last but not least, we argue that the virtual leisure is an important and indispensable part of leisure activities.

Key words: virtual community, leisure, online shopping of female, ICTs

中图分类号: 

  • F724.6