粤港澳大学生的美展感知及地方感影响差异：基于多群组结构方程模型分析

doi:10.13249/j.cnki.sgs.2021.04.011

地理科学 ›› 2021, Vol. 41 ›› Issue (4): 645-655.doi: 10.13249/j.cnki.sgs.2021.04.011

粤港澳大学生的美展感知及地方感影响差异：基于多群组结构方程模型分析

吴偲¹(), 朱竑²^,⁴, 李军³^,⁴()

1.华南师范大学地理科学学院，广东广州 510631
2.广州大学地理科学学院/人文地理与城市发展研究中心，广东广州 510006
3.华南师范大学旅游管理学院，广东广州 510006
4.南方海洋科学与工程广东省实验室（珠海），广东珠海 519080

收稿日期:2020-06-29 修回日期:2020-10-23 出版日期:2021-04-25 发布日期:2021-06-04
通讯作者: 李军 E-mail:911699907@qq.com;justinli83@scnu.edu.cn
作者简介:吴偲（1987−），女，广东汕头人，博士研究生，主要从事艺术地理、社会文化研究。E-mail:911699907@qq.com
基金资助:
国家自然科学基金项目(41630635);国家自然科学基金项目(41901170);国家自然科学基金项目(42071183)

Differences in the Impact of Art Exhibition Perception and Sense of Place Among College Students from Guangdong, Hong Kong and Macau: Model Analysis Based on Multi-group Structural Equation

Wu Cai¹(), Zhu Hong²^,⁴, Li Jun³^,⁴()

1. School of Geography, South China Normal University, Guangzhou 510631, Guangdong, China
2. Center for Human Geography and Urban Development, School of Geography and Remote Sensing, Guangzhou University, Guangzhou University, Guangzhou 510006, Guangdong, China
3. School of Tourism Management, South China Normal University, Guangzhou 510006, Guangdong, China
4. Southern Marine Science and Engineering Guangdong Laboratory (Zhuhai), Zhuhai 519080, Guangdong, China

Received:2020-06-29 Revised:2020-10-23 Online:2021-04-25 Published:2021-06-04
Contact: Li Jun E-mail:911699907@qq.com;justinli83@scnu.edu.cn
Supported by:
National Natural Science Foundation of China(41630635);National Natural Science Foundation of China(41901170);National Natural Science Foundation of China(42071183)

摘要/Abstract

摘要：

采用Beerli和Martin等编制的旅游体验及地方感研究量表，以问卷调查数据为基础，通过构建多群组结构方程模型对粤港澳大学生游客的美展感知与地方感影响进行了研究。结果表明：① 大学生游客对美展的感知及粤港澳地方感的产生受到5个变量维度的影响：认知形象、旅游涉入、社会联系、地方认同与地方依恋；② 大学生游客对美展的认知形象、旅游涉入和社会联系都对粤港澳地方认同具有显著影响；大学生游客对美展的旅游涉入、社会联系及粤港澳地方认同都对粤港澳地方依恋也具有显著影响，而认知形象对粤港澳地方依恋具有显著影响的研究假设未获支持；③ 粤港澳与非粤港澳两个大学生群体在旅游涉入与粤港澳地方依恋、地方认同与粤港澳地方依恋的关系中都存在显著差异。研究结果为验证艺术旅游地在提升游客地方感中发挥作用提供理论依据。

关键词: 粤港澳大湾区, 美术展览, 地方感, 艺术旅游地

Abstract:

Research on tourist destinations is of great significance to enhance tourists’ sense of place. Using the tourism experience and sense of place research scale compiled by Beerli and Martin, based on the questionnaire survey data, the impact of art exhibition perception and sense of place among college students from Guangdong, Hong Kong and Macau was studied by constructing a multi-group structural equation model. The results show that: 1) College students’ perception of art exhibitions and the generation of a sense of place in Guangdong, Hong Kong and Macau are affected by 5 variable dimensions: cognitive image, tourism involvement, social connection, place identity and place attachment; 2) College students’ perception of art exhibitions Image, tourism involvement and social connections have a significant impact on the local identity of Guangdong, Hong Kong and Macau; the tourism involvement, social connections and Guangdong, Hong Kong and Macao’s local identity of the art exhibition by university students and tourists also have a significant influence on the local attachment of Guangdong, Hong Kong and Macao, and cognitive image The research hypothesis that Guangdong-Hong Kong-Macao local attachment has a significant impact is not supported; 3) There are significant differences in the relationship between tourism involvement and Guangdong-Hong Kong-Macao local attachment, and local identity and Guangdong-Hong Kong-Macao local attachment between Guangdong-Hong Kong-Macao and non-Guangdong-Hong Kong-Macao. However, the research hypothesis that there are significant differences in the relationship between social connection and local attachment in Guangdong, Hong Kong and Macao has not been supported. The research results provide a theoretical basis for verifying the role of art tourism destinations in enhancing tourists’ sense of place.

Key words: Guangdong-Hong Kong-Macau Greater Bay Area, art exhibition, sense of place, art tourism destination

中图分类号:

F129.9

吴偲, 朱竑, 李军. 粤港澳大学生的美展感知及地方感影响差异：基于多群组结构方程模型分析[J]. 地理科学, 2021, 41(4): 645-655.

Wu Cai, Zhu Hong, Li Jun. Differences in the Impact of Art Exhibition Perception and Sense of Place Among College Students from Guangdong, Hong Kong and Macau: Model Analysis Based on Multi-group Structural Equation[J]. SCIENTIA GEOGRAPHICA SINICA, 2021, 41(4): 645-655.

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变量	类别	频率	百分比/%	变量	类别	频率	百分比/%
性别	男性	246	40.5	前往粤港澳美术展览次数	1次	471	77.5
性别	女性	362	59.5		2次	72	11.8
年龄	24~40岁	49	8.1		3次	35	5.8
	40岁以上	35	5.8		4次及以上	30	4.9
	小于24岁	524	86.1	在粤港澳美术展览参观时长	1 h以内	234	38.4
收入/（元/月）	1000元及以下	245	40.3		1~2 h	276	45.4
	1001~3000元	166	27.3		3~4 h	60	9.9
	3001~5000元	70	11.5		4 h及以上	38	6.3
	5001~10000元	59	9.7	参观方式	单位组织参观	16	2.6
	10000元以上	68	11.2		和朋友参观	281	46.1
教育程度	初中及以下	11	1.8		一人参观	253	41.6
	高中/职高/技校/中专	56	9.2		与家庭成员一起参观	53	8.7
	大专	76	12.5		其它	5	1.0
	本科	431	70.9	在粤港澳大湾区居住时长	0.5 a以内	135	22.2
	硕士及以上	34	5.6		0.5~1 a	68	11.2
					2~5 a	92	15.1
					6~10 a	37	6.1
					10 a以上	276	45.4

路径	因子载荷（t）	组合信度	平均方差	Cronbach’s α
注：① , ,*表示P在0.05,0.01,0.001水平显著。② 模型拟合: CFI=0.974; GFI=0.917; NFI=0.963; SRMR=0.023; RMSEA=0.059；df：自由度；CFI：比较拟合指数；GFI：拟合优度指数；AGFI：调整后的拟合优度指数；NFI：规范拟合指数；SRMR：标准化均方根残差；RMSEA*：均方根近似值误差。
认知形象1	0.906***	0.94	0.798	0.940
认知形象2	0.895***（34.597）
认知形象3	0.875***（32.755）
认知形象4	0.896***（34.649）
旅游涉入4	0.881***	0.931	0.771	0.931
旅游涉入1	0.885***（31.771）
旅游涉入3	0.882***（31.529）
旅游涉入2	0.865***（30.215）
社会联系1	0.810***	0.915	0.729	0.915
社会联系3	0.881***（26.610）
社会联系4	0.871***（26.144）
社会联系2	0.851***（25.221）
地方认同1	0.898***	0.942	0.801	0.941
地方认同2	0.899***（34.672）
地方认同3	0.907***（35.430）
地方认同4	0.876***（32.522）
地方依恋2	0.883***	0.951	0.794	0.951
地方依恋3	0.892***（32.561）
地方依恋4	0.895***（32.838）
地方依恋1	0.894***（32.771）
地方依恋5	0.892***（32.545）

模型	因子	χ²	df	GFI	CFI	RMSEA	比较	Δ²	df
注：① , ,*表示P在0.05,0.01,0.001水平显著。② 模型拟合: CFI=0.974; GFI=0.917; NFI= 0.963; SRMR=0.023; RMSEA=0.059；df：自由度；CFI：比较拟合指数；GFI：拟合优度指数；AGFI：调整后的拟合优度指数；NFI：规范拟合指数；SRMR：标准化均方根残差；RMSEA*：均方根近似值误差。③ 空白项为无此项。
模型1	认知形象、旅游涉入、社会联系、地方认同、地方依恋	557.308	179	0.917	0.974	0.059
模型2	认知形象+旅游涉入、社会联系、地方认同、地方依恋	850.085	183	0.863	0.955	0.077	2vs1	292.777***	4
模型3	认知形象+旅游涉入+社会联系、地方认同、地方依恋	1068.473	186	0.828	0.940	0.088	3vs2	218.388***	3
模型4	认知形象+旅游涉入+社会联系+地方认同、地方依恋	1546.853	188	0.750	0.908	0.109	4vs3	478.380***	2
模型5	认知形象+旅游涉入+社会联系+地方认同+地方依恋	2865.230	190	0.641	0.819	0.152	5vs4	1318.377***	2

路径	粤港澳大湾区（N=390）		非粤港澳大湾区（N=218）		χ²差异	结果
路径	系数	t	系数	t	χ²差异	结果
注：① , ,*表示0.05,0.01,0.001水平显著；② 基准模型拟合: CFI* =0.960; GFI= 0.871，NFI= 0.938，RMSEA= 0.053；③ N为样本数。
旅游涉入→地方依恋	0.251	1.744	0.816**	3.022	∆χ² （1） =4.631; P= 0.031 < 0.05	成立
社会联系→地方依恋	0.344**	2.754	0.655*	2.280	∆χ² （1） = 1.354; P= 0.245 > 0.05	不成立
地方认同→地方依恋	0.670***	8.633	0.948***	5.552	∆χ² （1） = 3.881; P= 0.049 < 0.05	成立

粤港澳大学生的美展感知及地方感影响差异：基于多群组结构方程模型分析

Differences in the Impact of Art Exhibition Perception and Sense of Place Among College Students from Guangdong, Hong Kong and Macau: Model Analysis Based on Multi-group Structural Equation

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