关键词: 媒介地理学, 网红城市, 网络关注度, 新媒体

Abstract:

Based on media geography, this paper takes the net celebrity city Xi’an as the entry point, combining mathematical statistics, spatial analysis and geographic detectors, and selects the Baidu Index of Chinese 361 cities’ network attention data (excluding Hong Kong, Macao and Taiwan) to Xi’an in 2017-2019, and analyzes the net celebrities the spatial-temporal dynamic evolution and influencing factors of the virtual space construction of net celebrities in Xi’an. The research found that: 1) In terms of time, affected by the video of the bowl of wine, the network attention in Xi’an has been increasing year by year since 2017. The monthly change shows an obvious “precursor effect”. At the same time, affected by the broadcast of the TV series “The longest day in Chang’an”, the monthly network attentionvalue of Xi’an in 2019 is roughly higher than thaose in 2017 and 2018. From 2017 to 2019, the holiday changes of Xi’an’s network attention were characterized by high pre-holiday network attention and low post-holiday network attention. 2) In terms of space, the overall area of the country shows that Xi’an in the area east of the Heihe-Tengchong Line has significantly higher network attention than the area west of the boundary line, but this trend is gradually weakening. The provinces (municipalities, autonomous regions) regions show obvious characteristics of high network attention from the neighboring provinces and cities of Xi’an and coastal provinces and cities, and most of the eastern provinces (municipalities and autonomous regions) have always been in high attention areas. The city domain shows that the network attention of the provincial capital cities and the surrounding cities of Xi’an is generally higher than that of other cities in the province (except the provincial capital city). 3) In terms of influencing factors, climate comfort, leisure time and net celebrity image symbols are the main factors affecting the time distribution of network attention in Xi’an. Internet development, age structure, GDP scale, permanent resident population, education level and the geographic spatial distance of Xi’an are important factors affecting the spatial distribution, while the strength of the economic connection between the two places and the per capita GDP of the tourist-source places have weak influences on the spatial distribution of Xi’an’s network attention. It can be seen that through the spatial practice of urban residents in daily life, the media not only reconstructs the image of the city, but also shapes the dynamic virtual space of “people-media-city” interaction, which has become an important component of modern urban space production and practice.

Key words: Geography of Media, net celebrity city, network attention, new media