地理科学 ›› 2016, Vol. 36 ›› Issue (11): 1715-1721.doi: 10.13249/j.cnki.sgs.2016.11.014

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江南水乡游客满意度的多维度影响因素测量模型

钟士恩1,2(), 章锦河3, 丁蕾1,2(), 万绪才1,2, 钟静1,2, 吴丽敏1,2   

  1. 1. 南京财经大学工商管理学院,江苏 南京210046
    2. 南京财经大学旅游产业发展研究院,江苏 南京210046
    3.南京大学地理与海洋科学学院,江苏 南京210023
  • 收稿日期:2015-12-18 修回日期:2016-02-27 出版日期:2016-11-10 发布日期:2016-11-10
  • 作者简介:

    作者简介:钟士恩(1983-),男,山东滕州人,讲师,主要从事主题公园、城市旅游、遗产旅游等研究。E-mail:fgh1475@163.com

  • 基金资助:
    国家自然科学基金项目(41201136,41271161,41301156)、旅游业青年专家培养计划(TYEPT201423)资助

Multi-dimension Influential Factors of Tourist Satisfaction in the Ancient Waterfront Towns in the South of the Changjiang River

Shien Zhong1,2, Jinhe Zhang3(), Lei Ding1,2(), Xucai Wan1,2, Jing Zhong1,2, Limin Wu1,2   

  1. 1. School of Business Administration, Nanjing University of Finance and Economics, Nanjing 210046, Jiangsu, China
    2. Tourism Industry Development Institute, Nanjing University of Finance and Economics, Nanjing 210046, Jiangsu, China
    3. School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210023, Jiangsu, China
  • Received:2015-12-18 Revised:2016-02-27 Online:2016-11-10 Published:2016-11-10
  • Supported by:
    National Nature Science Foundation of China (41201136, 41271161, 41301156), Tourism Young Expert Training Program (TYEPT201423).

摘要:

以江南水乡实证为例,从资源价值维度、旅游功能维度、心理满足维度、场所环境维度、负面评价维度等5个维度,探讨江南水乡游客满意度的多维度影响因素。偏最小二乘法回归显示,就江南水乡这种特定类型的旅游地而言,各个维度的影响重要性依次是:资源价值维度(0.203)>场所环境维度(0.183)>旅游功能维度(0.179)>心理满足维度(0.173)>负面评价维度(0.072)。重要的实践指示意义在于,对不同类型的旅游地应该进行针对性的游客满意度测评,包括其多维度的影响因素设计,及其影响因素可能存在的不同影响重要性的组合顺序。

关键词: 江南水乡, 游客满意度, 旅游统计, 探索性因子分析, 偏最小二乘法回归

Abstract:

Tourist satisfaction is the core concept of tourism management and tourism research. As this concept is introduced from the American Customer Satisfaction Index (ACSI) in business discipline, which can be summarized as the “Expectations-Value-Quality” theory. ACSI’s suitability, especially its antecedents section, in tourism discipline is questioned in this article. The definition of the traditional tourist satisfaction and its according assessment have fallen into a serious risk of simplicity. This article points out that it needs to put tourism in its place, which is a characteristic human-land phenomenon, while not to put tourism just in business. The tourist satisfaction of a specific tourist place requires a specific index system. The positive research on the Ancient Waterfront Towns in the south of the Changjiang River, demonstrates that we should put tourist satisfaction in the specific tourist place. The index system of the positive research is made up of 5 dimensions, i.e., the heritage value dimension, the tourist function dimension, the psychological satisfaction dimension, the place environment dimension, and the negative evaluation dimension. The casual relationships among the 5 dimensions and the dependent variable—tourist satisfaction, are exploited with the partial least-squares regression. As for the specific case of the Ancient Waterfront Towns in the south of the Changjiang River, the descending order of the 5 dimensions’ relative importance is as follows: the heritage value dimension, the place environment dimension, the tourist function dimension, the place environment dimension, and the negative evaluation dimension.

Key words: the ancient waterfront towns in the south of the Changjiang River, tourist satisfaction, tourism statistics, exploratory factor analysis, partial least-squares regression

中图分类号: 

  • F59