2010年亚运会落户广州,有关这一重大事件对城市酒店业发展的影响的研究已提上日程。对广州来说,已具有50余年历史的广交会(中国进出口商品交易会)是这个城市常年举办的一项大型活动。在广州酒店形成5个主要集群区的过程中,广交会作为主要的社会经济推动力量之一,发挥着重要的影响。结合对多年统计数据的整理以及对亚运会实际需求的分析预测,指出广交会作为一种周期性事件(periodic event),对于广州酒店业的长期稳定发展具有更重要的战略意义。
Guangzhou's bid for the 2010 Asian Games initiates the discussion on the impact of this event on the city's hotels. However, Guangzhou has hosted a periodical event for more than 50 years: the Canton Fair (China Import & Export Fair). This event, as well as other socioeconomic factors, has shown its impact on the spatial aggregation pattern which results in five cluster areas of hotels in the central city of Guangzhou. This research conducts a geographical and descriptively statistical comparison of the demands between the 2010 Asian Games and the Canton Fair. The main findings includes: 1) The spatial distribution of Guangzhou's hotels clearly demonstrates the impact of the Canton Fair. Hotels tend to aggregate around the exhibition centers of the Canton Fair or along the roads that have convenient communication with those centers; 2) However, the dynamics that results in the cluster areas should not only attribute to the Canton Fair, whilst some other factors like the attraction of the central business district (CBD) or the government's policy of land use also plays a important role; 3) The 2010 Asian Games brings with the restructuring of hotels, the diversity of operation modes, and the service quality enhancement, but it will not remarkably change the spatial aggregation pattern of Guangzhou's hotels mainly because it is a one-time event and the estimating tourists can be easily accommodated by existent rooms after some pointed improvement. What should be emphasized here is that the more appropriate strategy for Guangzhou's hotel development is to match the supply with the demand increment of periodic event like the Canton Fair but not with the seemingly attractive opportunity brought by the one-time event.
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