农业旅游是指以农业资源、农村景观为旅游资源,通过以旅游内涵为主题的策划和开发,把农艺展示、田园风光观赏、民俗体验、旅游休闲、度假娱乐融为一体的旅游方式。梅州地处广东省东北部山区,是经济欠地达地区。梅州市农业旅游是在农业庄园的基础上、在"三高"农业观光旅游成功案例的示范和带动下发展起来的,它经历了雏形阶段——兴起阶段——蓬勃发展三个阶段,已经发展成为梅州市旅游业的支柱和品牌。分析梅州市农业旅游发展现状,总结农业旅游发展特征,剖析其发展存在问题,探讨促进其农业旅游健康、持续发展的对策,对经济欠发达山区"三高"农业和旅游业可持续发展具有积极的意义。

Agriculture tourism is such a style of tourism which depends on agricultural resources and county landscape including culture, ecology, settlement, farming activities, agriculture display, countryside sight-seeing, folk custom, leisure, entertainment. Meizhou, in the north-east mountainous part of Guangdong Province, is an under-developed area. The Meizhou agriculture tourism, based on agricultural manor and driven by the successful three-highs (namely, high output, high quality, high efficiency) sightseeing agriculture, experienced the following three stages: the embryonic section, the growing-up section and the flourishing section, and now it has been the mainstay and famous brand of Meizhou tourism. The Meizhou agriculture tourism resources are rich and of high level, which mainly reflected on such points as development model towards diversification, various products, scenic spots with high quality, local tourism spreading within province, mature holiday market for leisure and self-driving tourism market. The agricultural tourism with dominant position has been the main force in the tourism industry in Meizhou. However, there are still some problems: aimless development, lack of scientific plan, its product with low level, extensive management with the product-oriented features, traffic condition and tourism infrastructure urgently including. So, the awareness of agricultural tourism planning development should be strengthened, tourism resources be scientifically developed, agricultural tourism environment be improved, the level of agricultural tourism management be enhanced, and agricultural tourism policy be positively conducted. Surveying actual condition of the agriculture tourism in Meizhou, summarizing its characteristics, analyzing its problems in its development and discussing how to promote its healthy and sustainable development will generate positive help to three-highs agriculture and sustainable tourism in the under-developed mountainous area.