根据旅游业的特点和区域发展规律,针对传统的单一城市旅游发展战略模式,提出要从区域整体旅游战略出发,统筹制定面向区域的一体化旅游总体发展战略。从规划角度提出了旅游开发应当从“资源开发”、“市场拓展”和“体系优化”三个方面出发,制订有针对性的战略。以抚顺市为案例,探讨了上述三个战略任务的地方性安排,即抚顺市旅游业的“龙头带动”、“区域联动”和“均衡开发”战略。

According to the characteristics of tourism and regional development rules, and focusing on the traditional and single mode of urban tourism development strategy, this paper puts forward the trilateral regional tourism development strategy.The targeted strategy should be made in tourism development according to such principles as resources development, market expanding and system optimization.Taking the Fushun City of Liaoning Province, China, as an example, according to the actual situation and related planning, this paper analyses the strengths, weaknesses, opportunities, threats of the tourism resources and discusses the local arrangement of the above three strategic task, namely the strategy of key projects leading, regional development and system optimizing.Strategy of key projects leading means to achieve several main travel and tourism areas to lead the leapfrog development of whole service industry, which include Yong Tomb of Qing Dynasty, Leifeng Memorial, Sa-er-hu Natural Park, Qingyuan Slip Resort, and so on.Strategy of regional development means to think about the situation of around cities such as Shenyang, Anshan, Benxi, Tieling, Liaoyang and so on, although travel and tourism of around citis are competitive opponents.There are common origins of Qing Dynasty and the Manchu nationality with "one palace and three tombs of relics".Strategy of system optimizing means to keep balance of four districts(Shuncheng, Dongzhou, Xinfu and Wanghua) and three counties (Fushun, Qingyuan and Xinbin), and optimize the service facilities of travel, which include hotels, restaurants, tourism shops, culture shows, gift manufacture industry and so on.The effective implementation of the three strategies will ensure the rapid development of regional tourism of whole Fushun city.