从个人选择通信媒介的理论和概念分析着手,提出了个人媒介选择的结构框图,讨论了选择的传统障碍与相对障碍;建立了关于个人选择通信媒介的通用逻辑模型,分析了媒介特殊效果和评估问题;以石家庄市1000名通信使用者问卷调查资料为依据,对模型作了概念层次上的检验,指出选择通信媒介个人行为的总体特征是职业和年龄为最重要因素,受教育水平亦与此有关,性别等并不重要,以及不同地点的选择特征等。

This paper discusses a model to analyze the medium choice for communication made by individuals. Section 2 turns out that model (2) is a specific form of model (1), and is a more general model. It is argued that two kinds of barriers may exist. The first is the traditional constraints that are in this context interpreted as barriers. The second kind is called relative barriers. It is detected when a certain subpopulation is significantly different from the whole population. Taking 1000 communication users of Shijiazhuang as a sample of communication media (letter and telephone) choice behavior, the authors find that the demographic and socio-economic characteristics of the population determine the form of their choice behavior, and since the profile of a user could not fully be "tested", our prognoses of their behavior are based on generality guesses. Yet despite this limitation, the experiences with communication may be investigated in regard to the time space constraints of users. They form the crucial factors in acceptance of new electronic opportunities.