地理科学

地理科学 ›› 2010, Vol. 30 ›› Issue (5): 693-701.doi: 10.13249/j.cnki.sgs.2010.05.693

• 论文 • 上一篇    下一篇

居民对2010年广州亚运会影响的感知变化研究——基于事件举办前视角

罗秋菊1,2   

  1. 1. 中山大学旅游学院, 广州 广东 510275;
    2. 中山大学旅游发展与规划研究中心, 广州 广东 510275
  • 收稿日期:2010-03-18 修回日期:2010-06-01 出版日期:2010-09-20 发布日期:2010-09-20
  • 基金资助:
    国家自然科学基金项目(40971071)、广东省哲学社会科学十一五规划项目(08E-11)资助。

Changes of Residents' Perceptions towards the Guangzhou Asian Games —From Pre-event Perspective

LUO Qiu-ju1,2   

  1. 1. School of Tourism Management, Sun Yat-Sen University, Guangzhou, Guangdong, 510275;
    2. Center for Tourism Planning and Research, Sun Yat-Sen University, Guangzhou, Guangdong, 510275
  • Received:2010-03-18 Revised:2010-06-01 Online:2010-09-20 Published:2010-09-20

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44 | 4

摘要： 现有大多数研究是从"反馈问题(reactive)"的视角出发研究事件活动发生之后的影响结果。将研究重心转向大型事件发生之前的规划和管理阶段,以积极的"未雨绸缪(proactive)"视角审视大型事件重要的利益相关者——居民的感知变化具有重要意义。在广州亚运会举办前,先后相隔5.5个月对居民进行调研,研究显示,随着举办时间的推近,居民对大型事件的影响感知也随之发生变化。主要的变化表现一是居民对大型事件关注度增加,居民作为东道主的自我存在感有增强之势;二是居民对大型事件的感知由无形影响逐渐转化为有形影响;三是居民对大型事件的社会成本的感知越来越强烈,对经济成本和社会公共利益的感知减弱,同时对社区利益的感知有逐渐增强之势;四是居民对事件的态度越来越理性,对负面影响的关注有增强之趋势。

Abstract: Current researches have studied the influence of an event from a "reactive" perspective after the occurrence of an event. This research shifts the focus to the planning and management phases of large-scale events from a "proactive" perspective and studies how residents, important stakeholders of large-scale events, change their perceptions. The researcher conducted this study over one year before the Guangzhou Asian Games, investigated residents' perceptions successively separated by five and a half month and studied the changes of residents' perceptions towards large-scale sports events. Main conclusions are as follows: ①As the time draws nearer, residents pay more attention to the large-scale event, realize their role of host, and their sense of existing increases; ②As the time draws nearer, residents' perceptions towards the large-scale event turn from tangible effect to intangible effect; ③As the time draws nearer, residents' perceptions towards social cost of the large-scale event becomes stronger, but their perceptions towards economic cost and social benefits becomes weaker, meanwhile, their perceptions towards community benefits gradually grows stronger; ④As the time draws nearer, residents' attitudes towards the event are becoming more and more rational.

中图分类号: 

  • K928. 5