地理科学 ›› 2018, Vol. 38 ›› Issue (8): 1337-1345.doi: 10.13249/j.cnki.sgs.2018.08.016
收稿日期:
2017-10-20
修回日期:
2018-02-23
出版日期:
2018-08-20
发布日期:
2018-08-20
作者简介:
作者简介:潘丽丽(1975-),女,辽宁新民人,副教授,硕导,主要从事旅游地理、旅游规划研究。E-mail:
基金资助:
Received:
2017-10-20
Revised:
2018-02-23
Online:
2018-08-20
Published:
2018-08-20
Supported by:
摘要:
以公众环境行为 “价值-信念-规范”理论(VBN)以及计划行为论(TPB)为基本借鉴理论,融合旅游活动特性,构建游客环境行为意愿影响因素模型,以西溪国家湿地公园为案例地,以结构方程方法进行数据分析验证理论模型。研究发现:游客环境行为意愿受到特定环境态度、感知行为控制以及旅游地意象3方面因素的直接影响,其中特定环境态度的影响最突出,感知行为控制次之,旅游地意象略弱;主观规范作为中介变量在受到环境价值观影响的同时作用于游客特定的环境态度与感知行为控制;旅游地意象要素直接影响特定环境态度与游客环境行为意愿。
中图分类号:
潘丽丽, 王晓宇. 基于主观心理视角的游客环境行为意愿影响因素研究——以西溪国家湿地公园为例[J]. 地理科学, 2018, 38(8): 1337-1345.
Lili Pan, Xiaoyu Wang. The Factors Affecting the Intention to Exhibit Environmental Behavior by Tourists: A Case Study of Xixi National Wetland Park in Hangzhou[J]. SCIENTIA GEOGRAPHICA SINICA, 2018, 38(8): 1337-1345.
表1
信度与效度分析结果"
潜在变量 | 观察变量 | 标准化载荷 | t值 | Cronbach’s α值 | 组合信度 | 平均方差抽取值 |
---|---|---|---|---|---|---|
环境价值观 | A1 | 0.832 | 8.225 | 0.747 | 0.749 | 0.601 |
A2 | 0.713 | — | ||||
主观规范 | B1 | 0.741 | 10.905 | 0.873 | 0.885 | 0.664 |
B2 | 0.921 | 12.670 | ||||
B3 | 0.931 | 12.738 | ||||
B4 | 0.626 | — | ||||
特定环境态度 | C1 | 0.622 | 8.031 | 0.763 | 0.765 | 0.450 |
C2 | 0.680 | 8.485 | ||||
C3 | 0.674 | 8.445 | ||||
C4 | 0.702 | — | ||||
环境行为意愿 | D1 | 0.742 | — | 0.802 | 0.804 | 0.511 |
D2 | 0.845 | 12.001 | ||||
D3 | 0.676 | 9.040 | ||||
D4 | 0.568 | 8.003 | ||||
感知行为控制 | F1 | 0.576 | — | 0.726 | 0.706 | 0.557 |
F2 | 0.884 | 5.946 | ||||
旅游地意象 | G1 | 0.876 | 8.556 | 0.756 | 0.810 | 0.600 |
G2 | 0.885 | 8.552 | ||||
G3 | 0.500 | — |
表2
原预设模型路径系数检验结果"
路径关系 | 标准化系数 | 标准误差 | t值 | 结论 |
---|---|---|---|---|
H1:环境价值观→主观规范 | 0.713* | 0.088 | 2.989 | 成立 |
H2:主观规范→环境态度 | 0.354*** | 0.070 | 4.019 | 成立 |
H3:主观规范→感知行为控制 | 0.528*** | 0.093 | 5.034 | 成立 |
H4:环境态度→环境行为意愿 | 0.507*** | 0.114 | 5.439 | 成立 |
H5:感知行为控制→环境态度 | 0.017 | 0.072 | 0.209 | 不成立 |
H6:感知行为控制→环境行为意愿 | 0.178* | 0.072 | 3.994 | 成立 |
H7:旅游地意象→主观规范 | -0.077 | 0.186 | -0.471 | 不成立 |
H8:旅游地意象→环境态度 | 0.325*** | 0.073 | 4.016 | 成立 |
H9:旅游地意象→环境行为意愿 | 0.169* | 0.080 | 2.314 | 成立 |
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