从新宅居生活看网络虚拟旅游的前景和方向

doi:10.13249/j.cnki.sgs.2020.09.001

摘要/Abstract

摘要：

随着信息化技术和网络技术的快速发展，居家服务系统的越来越完善，不愿或不能出门实现旅游目的的人群越来越庞大。对于数量巨大的不愿或不能外出旅游的“宅居”人群来说，通过网络实现虚拟旅游是最理想的方案。网络虚拟旅游在中国起步晚，但近年来发展快，已表现出产品多样化、技术集成化、需求娱乐化、用户大众化、功能休闲化等特点。目前要解决的主要问题集中在：① 3D高清动态仿真效果提质的技术实现问题；② 运用AR等新技术优势解决现场体验感不足的问题；③ 解决景区如何在网络虚拟旅游中受益的问题。未来的网络虚拟旅游方向是：① 在线产品越来越真实化和高清化；② 客源市场越来越大众化和多元化；③ 产品内容越来越多样化和分众化；④ 展示平台越来越普及化和共享化。

关键词: 网络虚拟旅游, 虚拟现实（VR）, 增强现实（AR）, 宅居

Abstract:

With the rapid development of information and network technology, as well as the increasingly perfect home service system, a growing number of people are unwilling or unable to go out to achieve their travel goals. According to the Statistical Report on the Development of the Internet in China, until the end of 2018, there were 829 million Internet users in China. Thus, the realization of virtual tourism through the Internet is the most ideal solution for a large number of “residential” people who are unwilling or unable to travel. The research of online virtual tourism at home and abroad focuses on: 1) The development of virtual tourism; 2) The application of virtual tourism technologies; 3) The value of virtual tourism and its marketing strategies, 4) The education of virtual tourism and elderly services. The online virtual tourism started late in China and it began to come alive until after 2016, but it has developed rapidly in recent years, and has shown the characteristics of product diversification, technology integration, entertainment demand, user popularization and leisurely function. At present, the main problems need to be solved are: 1) The technical realization of improving the effect of 3D high-definition dynamic simulation, and solutions can start with improving the effect of 3D high-definition dynamic simulation of virtual tourism; 2) Using the advantages of new technologies such as AR to solve the problem of lack of on-site experience, and solutions can be found in taking advantage of new technologies such as AR; and 3) Solving the problem of how scenic spots benefit from online virtual tourism, and solutions can start with improving the benefit diversification in the scenic spots’ online virtual tourism. With the rapid development of information and network technology such as 5G, even the future 6G, the online virtual tourism is embracing new opportunities, which will for sure bring about great development of new industries and businesses of the online virtual tourism. The future direction of online virtual tourism is: 1) Online products are becoming more and more realistic and high-definition; 2) Tourist market is becoming more and more popular and pluralized; 3) Product content is becoming more and more diversified and demassified; 4) Display platform is becoming more and more shared and universalized.

Key words: network virtual tourism, virtual reality (VR), augmented reality (AR), home quarantine dwelling life

中图分类号:

F590

刘沛林. 从新宅居生活看网络虚拟旅游的前景和方向[J]. 地理科学, 2020, 40(9): 1403-1411.

Liu Peilin. The Prospect and Direction of Network Virtual Tourism from New Style of Home Quarantine Dwelling Life[J]. SCIENTIA GEOGRAPHICA SINICA, 2020, 40(9): 1403-1411.

图/表 4

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