地理科学 ›› 2021, Vol. 41 ›› Issue (7): 1237-1245.doi: 10.13249/j.cnki.sgs.2021.07.014

• • 上一篇    下一篇

乡村游客真实性体验模型研究

陈才(), 赵志峰()   

  1. 海南师范大学旅游学院,海南 海口 571158
  • 收稿日期:2020-06-09 修回日期:2020-10-04 出版日期:2021-07-31 发布日期:2021-09-06
  • 通讯作者: 赵志峰 E-mail:1307719125@qq.com;464235085@qq.com
  • 作者简介:陈才(1967-),男,辽宁朝阳人,教授,博士,研究方向为旅游基础理论与乡村旅游。E-mail: 1307719125@qq.com
  • 基金资助:
    国家社会科学基金项目(17BJY157)

A Research of Authenticity Experience Model of Rural Tourists

Chen Cai(), Zhao Zhifeng()   

  1. School of Tourism Management, Hainan Normal University, Haikou 571158, Hainan, China
  • Received:2020-06-09 Revised:2020-10-04 Online:2021-07-31 Published:2021-09-06
  • Contact: Zhao Zhifeng E-mail:1307719125@qq.com;464235085@qq.com
  • Supported by:
    National Social Science Foundation of China(17BJY157)

摘要:

关于乡村旅游体验的研究,多以“乡村性”为主题,鲜有基于“真实性”视角的深入探讨。文章基于真实性视角,采用混合研究方法,构建乡村游客真实性体验模型,并进行验证。首先,通过质化研究,构建出“真境”“真情”“真智” “真我”4个维度的概念模型;其次,采用量化研究,验证了“真境”“真情”“真智”“真我”4个维度的合理性,4个维度存在中等程度的关联性,进一步验证表明,4个维度可以收敛在二阶变量“真实性体验”上。乡村游客真实性体验模型既拓展了真实性理论的应用范围,又进一步发展了真实性理论的内涵,为指导乡村旅游实践提供了理论基础。同时,真实性也是乡村游客深层动机的核心元素之一,即可作为乡村性的一个维度,也可独立应用于乡村旅游研究之中。

关键词: 真实性, 乡村性, 真境, 真情, 真智, 真我

Abstract:

Based on the theory of authenticity, this paper explores the dimensions of rural tourism experience using a hybrid research approach. Firstly, the paper uses the grounded theory to extract the four dimensions of ‘true environment’, ‘true feelings’, ‘true wisdom’ and ‘true self’ to construct a conceptual model of rural tourism experience. Secondly, the paper used quantitative research to verify the rationality of the four dimensions of true environment, true feelings, true wisdom, and true self. The four dimensions have a moderate degree of correlation. Further verification shows that the four dimensions can be converge on the second-order variable “authenticity experience”. The results are shown as follows: 1) The authenticity experience model of rural tourists include four dimensions. The foundation of the true environment is the original rural natural environment and the original rural humanistic environment. True feelings include tourist feelings and the feelings in interpersonal communication. True wisdom refers to the tourists’ spiritual or epiphany to the objective world, social life and other aspects in the process of rural tourism. The true self is a kind of psychological state including optimism, calmness, ease and satisfaction. True environment is the basic level, true feelings and true wisdom are enhancement levels, and true self is the highest level. 2) Authenticity is one of the main elements of tourists’ motivation and willingness to travel in rural areas, which indicates that ‘authenticity’ can be used as one of the core indicators to measure the difference between rural and urban environmental experiences. Rural resources and the environment mostly exist in a natural state and are mostly ‘true’, while urban resources and the environment are mostly in an artificial state and are mostly ‘false’. The authenticity experience model of rural tourists reveals the differences between urban and rural areas from the authenticity level. 3) The paper puts forward two ways to deal with the relationship between rurality and authenticity: one is subordination, which regards authenticity as an important dimension of rurality, that is, rurality is not only reflected in objective elements, but also reflected in tourists’ perception and experience. The other is the juxtaposition relationship, which juxtaposes authenticity and rural nature. In addition, the strategies of rural cultural revitalization is proposed from the aspects of true environment, true feelings, true intelligence, and true self. Finally, limitations and prospects are discussed.

Key words: authenticity, rurality, true environment, true feelings, true wisdom, true self

中图分类号: 

  • F590