地理科学 ›› 2022, Vol. 42 ›› Issue (1): 136-142.doi: 10.13249/j.cnki.sgs.2022.01.013

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尺度转换视角下易武斗茶会的构建与变迁

唐雪琼1(), 徐海妙1, 尹铎2,*()   

  1. 1.西南林业大学地理与生态旅游学院,云南 昆明 650224
    2.广州大学地理科学与遥感学院,广东 广州 510006
  • 收稿日期:2021-03-23 修回日期:2021-05-16 出版日期:2022-01-10 发布日期:2022-03-21
  • 通讯作者: 尹铎 E-mail:396464545@qq.com;yinduo@m.scnu.edu.cn
  • 作者简介:唐雪琼(1969-),女,云南弥勒人,教授,博导,主要从事社会文化地理、民族文化研究。E-mail: 396464545@qq.com
  • 基金资助:
    国家自然科学基金项目(51668057);国家自然科学基金项目(41901173)

Development and Evolution of Yiwu Tea Competition the Perspective of Scale Transformation

Tang Xueqiong1(), Xu Haimiao1, Yin Duo2,*()   

  1. 1. School of Geography and Ecotourism, Southwest Forestry University, Kunming 650224, Yunnan, China
    2. School of Geography and Remote Sensing, Guangzhou University, Guangzhou 510006, Guangdong, China
  • Received:2021-03-23 Revised:2021-05-16 Online:2022-01-10 Published:2022-03-21
  • Contact: Yin Duo E-mail:396464545@qq.com;yinduo@m.scnu.edu.cn
  • Supported by:
    National Natural Science Foundation of China(51668057);National Natural Science Foundation of China(41901173)

摘要:

选取易武斗茶会为研究案例,以尺度转换为理论分析工具,通过参与式观察法和半结构化访谈法,深入分析易武斗茶会的发展历程并展示推动其发展演变的多元社会主体的不同行动与实践。研究发现:① 易武斗茶会的演变过程中存在2种尺度转换的方式,一种是为迎合普洱茶市场细分而进行的尺度下推,另一种是根据地方发展需求而进行的尺度上推。② 易武斗茶会尺度转换是在地方政府的推动、茶企的支持、茶农的配合以及茶客的偏好下共同驱动的。③ 多元主体的行动在推动易武斗茶会尺度转换的过程中满足了各自群体的利益诉求,地方依凭茶叶经济实现了本土发展。从节事的角度对中国茶文化进行深入分析研究,为茶村如何通过地方性节事活动实现本土发展提供理论依据与案例借鉴。

关键词: 节事, 尺度转换, 易武斗茶会, 文化政治, 普洱茶

Abstract:

Taking Yiwu Tea Competition festival as a research case, with the guidance of scaling theory, this article deeply analyzes the development process of Yiwu Tea Competition Festival and illustrates different actions and practices of multiple social subjects that promote its development and evolution through participatory observation and semi-structured interview method. The results show that: 1) There are two ways of scaling in the evolution of Yiwu Tea Competition Festival: One is to meet the market segmentation of Pu’er tea by using scaling-down, the other is to meet the local development needs by using scaling-up. 2) The scaling of the Yiwu Tea Competition Festival is driven by the promotion of the government, the support of tea enterprises, the cooperation of tea farmers and the pursuit of tea customers. 3) In the process of promoting the scaling of Yiwu Tea Competition Festival, the actions of multiple subjects met the interest demands of their respective groups, and the local government realized the local development relying on the tea economy. This article makes an in-depth analysis of Chinese tea culture from the perspective of 'festival and special events', and provides theoretical basis and case reference for tea villages to achieve development through local festival activities.

Key words: festival and special events, scale transformation, Yiwu Tea Competition festival, cultural politics, Pu’er tea

中图分类号: 

  • F129.9