温州海洋旅游资源丰富,种类较为齐全,其区位特征是优势资源集中于海岛。由于温州海洋旅游资源禀赋价值总体上低于内陆性旅游资源,特别是近海岸海洋环境问题的影响,因而使海洋旅游的发展受到了很大制约。作为区域性的海洋旅游中心地,温州海洋旅游无论是资源区位还是客源区位明显处于一种被"边缘化"了的劣势,客源地与海洋旅游地之间属于内陆性风景名胜区与海洋旅游地的间接关联。因此,温州海洋旅游吸引力的形成,必须借助于各种旅游资源和产品所产生的聚合效应,特别是要借助于温州经济的巨大品牌效应。

The tour resources of Wenzhou are abundant and the variety is great comprehesive. Wenzhou's location characteristic is that its advantage resources are concentrated on its islands. Because the value of the ocean tour resources of Wenzhou is generally lower than that in the inland, especially the influence of ocean environment problem of inshore, the development of the ocean tour industry is limited. Being regionally central place of ocean tour, ocean tour of Wenzhou is obviously marginalizated in both its resources location and its tourist source location. The relationship between the tourist source and the ocean tour location is belonged to the indirect connection between the inland scenery and ocean tour spot. Therefore the cultivation of the ocean tour attraction of Wenzhou has to ask for help from the gathering effect of various tour resources and products, especially from the huge brand effect of Wenzhou economy.